Patient, Patient, Patient !
August 26, 2019

At about this time of year the reflection begins for brand planning. Is patient centricity on your agenda? Do you have insight to stay relevant for your patients? Do you get patient input? Digital engagement? Innovation?

Medsmart® is an innovative digital tool that already successfully engages directly with patients to create a structured database measuring real world usage, and gauging the patient voice through social analytics across 25K UK community medicines.

Talking Medicines put the patient at the centre of everything we do. The free Medsmart® App already engages with thousands of UK individuals to help them manage their own medicines.Through scanning the barcode on their medicine users can access safe information to help them take control of taking their medicines as prescribed. This engagement creates a structured data pool that is available to brand teams in Pharmaceutical Companies to use as an insight resource to support their strategic and tactical activities. The patient voice is on the rise and is an important element in the value chain in understanding their needs and wants.

What happens when the patient leaves the pharmacy? Which medicines do they take? When do they take them? Why do they think they take them? Does educational support work? What are they saying online? Do they switch medicines? Segmentation of persona types?

Decoding real world patient behaviours from the Medsmart® social community for your medicines will drive your own patient centricity. Talking Medicines currently work across Pharmaceutical Companies through annual subscriptions to provide longitudinal insight data presented to clients within a Power BI portal. Quality & compliance are key to us in partnering & we work openly. Your ROI will come from the questions that you want to understand or the behaviours that you want to observe to help you drive more effective medicines.

When it comes to brand planning take the time to see how Medsmart® can support your patient insight.

Email: [email protected]

Recent Blogs

Why does ‘Feelings Data’ matter to us?

Why does ‘Feelings Data’ matter to us?

We live in a world in which “feelings” symptoms carry far less gravitas than those that are physical. Though physical traits will always be paramount in disease tracking and treatment, we have realised that acknowledging how patients feel is just as important. Why is...

Feelings data – why collect it?

Feelings data – why collect it?

Personalised medicine is about getting patients on the right medicine, at the right time on the right dose. Many factors play into achieving this, none more so than patient involvement in their treatment plan – sharing their opinions and feelings at different stages...

The term ‘stroke’ being classed as a health condition & symptom

The term ‘stroke’ being classed as a health condition & symptom

Of interest to us, health conditions are defined differently by patients and doctors. One example that we have come across recently in our annotation data, is the description of the term ‘stroke’. A stroke as we are all aware is a life-threatening event that happens...