0141 352 98 55

25 Blythswood Square, Glasgow, G2 4BL

“Data for Good”
February 11, 2020

“Data for Good” is a relatively new term coined by a company called Data Kind. Their aim is to demonstrate how how data science could be used to help address a range of humanitarian issues. These can span from mental health problems to homelessness and far more.

Here at Talking Medicines we want to use data to help patients get the most out of their medicines. This is important as “between 30% and 50% of medicines prescribed for long-term conditions are not taken as intended” (WHO).

So how do we do it? What data do we collect? And what makes it “good”?

Well, we collect data through our app, Medsmart which helps patients keep control of their medicines in a number of ways:

  • We send patients reminders of when to take their medicines
  • Tell patients what’s in their medicines incase they have allergies
  • Allow users to create a virtual medicine cabinet to share with others I.e doctor
  • Let users create multiple profiles so they can keep track of their whole family’s medicines

From the information users give to us, we can see in an aggregated group; which medicines are taken, what time reminders are set up for, how old users are and their genders. This unidentifiable information is then curated with others that take the same medicines to start to build a picture of the needs of different patient groups.

This real world insight can then be delivered back to the pharmaceutical manufacturers to help them better understand how medicines are taken in real life and the personas behind each condition. This helps them ensure patients are getting the most out of their treatment programme and also helps in the development of new medicines. Simply put, the data we collect does good!

 

Recent Blogs

Appointment of Head of Data Quality

Appointment of Head of Data Quality

Data insights firm Talking Medicines, specialist in ‘social intelligence’ for the pharmaceutical industry, has appointed Donna Lawson to the position of Head of Data Quality. A particularly good fit for the role, Donna brings with her over two decades’ experience...

The effect of self-diagnosis on patient outcomes

The effect of self-diagnosis on patient outcomes

The internet is a wonderful place. You can find photos of places you want to visit, maps of your favourite mountain ranges, tutorials on how to bake the perfect birthday cake…the list goes on. In recent years, however, there has been a marked increase in the number of...

Pharma Business International Interview

Pharma Business International Interview

Pharma Business International spoke with Jo Halliday, CEO of Talking Medicines, the world’s first social intelligence company designed specifically for the pharmaceutical industry.  The full article can be found here on page 10-11 Tell us about Talking Medicines?...

Tracking Covid vaccine progress through Medsmart®

Tracking Covid vaccine progress through Medsmart®

In the race against new super spreading virus variants, the UK among other countries have implemented a fast streamed vaccine programme to protect the vulnerable as quickly as possible. Since the beginning of January, 17,916,181 people in the UK have been given their...