March 24, 2020

Engaging with patients with health conditions that put them at high risk of getting seriously unwell from COVID-19

COVID-19 is a new illness that can affect your lungs and airways and is caused by a virus called coronavirus.

Everyone is at risk of getting COVID-19, however, certain individuals are more likely to become seriously unwell if they contract it. These people are categorised as being “high risk” and have been asked to stay at home and completely self-isolate to protect themselves from the virus. This high risk segment of society covers a large proportion of the population; the elderly, pregnant women and those who suffer from certain medical conditions such as diabetes and asthma.

Evidently for those with these health conditions, there has never been a more important time to take medicines correctly. Ensuring that these individuals take their meds properly is of the utmost importance if we are to minimise hospital admissions and spread of disease.

Though we are incredibly lucky to have the NHS to help us with this, we must all play a conscious role in alleviating pressure from this lifesaving service where possible and should be using the resources we have at home to manage our health. We now have access to skype appointments, online prescription renewals, digital health forums and can even track our medicines, exercise and general health online using apps. This access to healthcare resources and information is an asset, one which has real potential to help us all through these difficult times.

Using our Medsmart® tool we can determine patient personas across different therapeutic areas and uncover the true patient voice behind specific medications. We also have the capability to push out educational content and engage with cohorts to help ensure patients are taking their medications as intended.

If you’re interested in finding out more about our patient insights and how we can help you engage with patients during these unprecedented times, please get in touch! Together we can beat coronavirus.






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