0141 352 98 55

25 Blythswood Square, Glasgow, G2 4BL

Attitudes to COVID-19 within the Medsmart® community through outreach engagement to capture the voice of the patient.
April 7, 2020

Week 1 of Government advised lock down during COVID-19 pandemic. Over 400 people (n=406) in the UK were randomly surveyed between 27th and 31st March via direct Facebook engagement as outreach from the Medsmart® community to understand their views towards COVID-19. This uses the terms and conditions and privacy of the Medsmart® community in the UK. Medsmart® engages with people who take medicines to support them in taking their medicines, and to understand their views about medicines and health conditions.

Topline findings:

  • 63% are from the older age groups +50 years, with a female bias of 73% are shown to be the most engaged in talking about COVID-19. 

  • All engagement has been via Facebook showing high engagement in older age groups who are normally harder to reach. 

  • Over 80% of the response were by those that do not have COVID-19. 

  • 98% of people are practicing social distancing. 

  • 58% of people are not leaving the house and 34% are leaving the house once a day. 

  • Friends are family are mainly filling the void of getting supplies rather than online shopping (59% versus 18%).

  • Of those who think they have COVID-19 over 95% are self-isolating and they are finding out information online (45%) and from the News (25%) rather than from medical professionals (10%). 

  • The key symptoms felt are : headache (57%), dry cough (53%) and aching limbs (48%) for more than a week.

  • A small minority (<2%) indicated they have COVID 19 and of those 75% are self-diagnosing, taking care at home versu25% having it confirmed and receiving medical care. 

For us it is exciting to be capturing what people are talking about for COVID-19 and capturing the voice of the patient. The engagement is high across all age groups and we thank all those that are taking part.

Take care of yourself and family and stay safe.

Stay home, stay safe, and stay on top of your medicine with the Medsmart App. 

Recent Blogs

Appointment of Head of Data Quality

Appointment of Head of Data Quality

Data insights firm Talking Medicines, specialist in ‘social intelligence’ for the pharmaceutical industry, has appointed Donna Lawson to the position of Head of Data Quality. A particularly good fit for the role, Donna brings with her over two decades’ experience...

The effect of self-diagnosis on patient outcomes

The effect of self-diagnosis on patient outcomes

The internet is a wonderful place. You can find photos of places you want to visit, maps of your favourite mountain ranges, tutorials on how to bake the perfect birthday cake…the list goes on. In recent years, however, there has been a marked increase in the number of...

Pharma Business International Interview

Pharma Business International Interview

Pharma Business International spoke with Jo Halliday, CEO of Talking Medicines, the world’s first social intelligence company designed specifically for the pharmaceutical industry.  The full article can be found here on page 10-11 Tell us about Talking Medicines?...

Tracking Covid vaccine progress through Medsmart®

Tracking Covid vaccine progress through Medsmart®

In the race against new super spreading virus variants, the UK among other countries have implemented a fast streamed vaccine programme to protect the vulnerable as quickly as possible. Since the beginning of January, 17,916,181 people in the UK have been given their...