+44 (0)141 222 2212

[email protected]ingmedicines.com

25 Blythswood Square, Glasgow, G2 4BL

The importance of listening to patient need
May 28, 2021

The topic of feasibility of MedTech in the developing world and whether it can be a sustainable model is incredibly important, especially when it comes to understanding the patient. For example:

Understanding and appreciating the cultural barriers of patients. Are there certain treatments/medicines that a person’s religion or ethnicity forbids or deters them from accessing?3 We want to understand what is needed and what will work from a cultural point of view so that new medicines and technologies are accepted by their target recipients.

Taking the environmental facilitators and barriers for patients into account. Similarly, environmental factors affect whether a patient can receive treatment.4 Some of us are lucky enough to be able to attend medical facilities, others do not have this luxury. There is a need to set pharmaceutical and medical companies the challenge of designing products and medical devices that can work in the minimalistic settings of developing countries. If they do this, knock on rewards will be reaped in our society, naturally instilling simpler treatments, that will cater for patients no matter their setting. Interestingly, one of the panellists spoke about taking onboard the transfer of simple, affective solutions from the developing world to the developed world.

Addressing patient need and want. Getting to the bottom of what the problem is, why it is occurring and where it occurs is fundamental to getting patients the right treatments at the right time. The answers to these questions are vital for pinpointing and correcting for unmet need, so much so that personalised medicine will be driven by these responses.

Collaboration and co-design is essential. It makes sense to be asking patients what they want from their medicines and health products? By involving patients in the process from the beginning, perhaps there would be fewer adaptations to products post release, increased understanding of benefits and a positive impact on adherence. Another of the panellists, presented a brilliant example of this during the discussion. Through listening to patients and their desire for flexibility, a portable haemodialysis device was put in to practice. The specifications for the device were that it needed to be flexible, easy to use and small so it could support dialysis in the home without converting the home into a ward. The outcome: a desktop device which leads users through all the steps in the session. In fact, the training element ended up being of importance during the pandemic, when patients were unable to attend their usual appointments.

As the conversation unfolded, it became increasingly clear that listening to patient need is critical.5 Our focus at Talking Medicines with our product PatientMetRx is to do just that. We want to find out what patients are asking for and what they are talking about with regards to their medication, as we know this is the key to providing innovative solutions.

We gather data through social media routes, smart surveys and patient centric applications, structuring the data using machine learning and AI models to provide a rich source of patient intelligence data to our customers – helping them uncover the true needs of their patients.

As we continue to globalise, we are aware of challenge of accessing the many important patient voices from hard to reach locations. We are committed to finding new ways to solve this problem, as we embark on our mission to capture the voices of all patients across the globe.


1. Image – Picture of doctor treating female patient in the field. (https://unsplash.com/photos/WxRd7byFxs4)

2. https://www.lifescienceintegrates.com/medtech-integrates-agenda-2020/#3d

3. https://www.ncbi.nlm.nih.gov/books/NBK340/

4. https://www.who.int/hiv/pub/prev_care/en/ImprovingaccessE.pdf?ua=1

5. https://www.physicianleaders.org/news/the-importance-of-making-time-to-really-listen-to-your-patients

Recent Blogs

Shaking Up the Social Media Landscape

Shaking Up the Social Media Landscape

According to a study by Hootsuite, 55.1% of the global population uses at least one social media platform—that is 4.33 billion people. On average, users spend 2 hours 22 minutes on social media each day. That is a lot of people spending a lot of time watching quite a...

Best Practice In Social Impact

Best Practice In Social Impact

Certified B Corps are a new kind of business that balances purpose and profit. They are legally required to consider the impact of their decisions on their workers, customers, suppliers, community, and the environment. This is a community of leaders, driving a global...

What The Public Want to Know About Their Medicines

What The Public Want to Know About Their Medicines

In recent years, the importance of involving patients and the public in their healthcare has been increasingly recognised. The increased accessibility of healthcare information, availability of technology and growth in self-management of health problems have led to...

Tech That is Revolutionising The Pharmaceutical Industry

Tech That is Revolutionising The Pharmaceutical Industry

Technology advancement has brought about a revolution in the medical industry and it has led to significant growth of the sector. Robust technology in the medical field is considered as the main pillar in the present times due to its effective role in delivering...