The world’s organiser of patient intelligence by medicine

The smart way to understand patients.

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Innovators in structuring patient intelligence by medicine at scale

 

We believe that the patient should be at the centre of healthcare. We formed a data tech company to do just that. We capture the global digital voice of the patient in parallel with extensive compliance requirements in order to provide curated digital insights to our clients both above and below the medicine brand. We give a digital window into aggregated views on how patients talk about and use individual medicines once they leave the pharmacy. Our social data is at a medicine level with metrics that pharmaceutical companies can use to support patient centric marketing decisions. Driving more effective medicines.

Patient Intelligence Solutions

Conversational

Listen to the public digital voice through context analysis at a medicine level. Keeps your finger on the pulse.

Real World Persona

Validates target patient group by medicine from Medsmart connected device(s) to identify real world insights. Go beyond prescription data.

Digital Focus Group

Unique real time structured insight giving digital dashboard on post prescription behaviours. Efficient way to view and measure what works.

Custom

Deep dive analysis allowing proactive strategic insights. Optimise your patient insights.

Our Team

 

Jo Halliday

Founder, CEO

Dr Elizabeth Fairley

Founder, COO

Dr Scott Crae MRCVS

Founder, Business Dev Director

Ben Cons

NXD

Rob Mackean

Finance Consultant

Ross Hutcheson

Marketing Manager

Roma English Owen

Data Analyst

Vanja Popovic

Product Engineer

Gary Carson

Consultant Pharmacist

Toby Corner

Biocurator

Julie Regamey

Project Manager

Ellie Halliday

Compliance and Legal

Tech Nation Rising Stars

Proud Winner

Soldo Moonshot Award

Winner

Applied AI 2.0 Award

Winner

Video about our data

Blog

The Prevalence of Mental Health Issues in The UK

The Prevalence of Mental Health Issues in The UK

The understanding of mental health has accelerated over the past decade, with the stigma slowly fading away. In the past year alone there has been a substantial shift with the government directly addressing the scale of the issue through making a £5 Million budget...

Long Covid

Long Covid

In the last weeks and months, we have seen real evidence that COVID-19 is around for good and that it is not just as the brief flu-like illness that we initially thought it was. Though it is true that most people only experience COVID-19 short term, it has become...

World Heart Day 2020

World Heart Day 2020

Today marks the twentieth World Heart Day (WHD). What is it and why is it so important? Established by the World Heart Federation (WHF), World Heart Day is all about bringing the cardiovascular community together to educate and inspire people all around the world to...

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