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Jo Halliday Awarded MBE for Services to the Economy and Medical Innovation
Founder and CEO of Talking Medicines, Jo Halliday, has been awarded an MBE in the King’s Birthday Honours List June 2025, recognising her outstanding contribution to entrepreneurship, data...
Has It Worked? Using AI in HCP Analytics to Measure Campaign Impact
Pharma marketers today are under increasing pressure to prove the impact of their campaigns. Traditional performance metrics only scratch the surface. Strategy teams are often left without the full...
Why AI Experts Are Essential for Pharma & Healthcare Agencies Seeking Smarter Health Intelligence
In today’s data-saturated healthcare landscape, Pharma and Health Tech organizations are under immense pressure to make faster, smarter decisions. But the core challenge isn’t access to data—it’s...
Unlocking Congress Intelligence: Turning HCP Conversations into Strategic Advantage
In today’s fast-paced Pharma landscape, Medical Congresses are a goldmine of Healthcare Professional ("HCP") intelligence—from treatment preferences to brand sentiment. But the challenge isn’t...
Talking Medicines at EIE25 and Tech Tour Growth Deeptech 2025: Showcasing AI Innovation in Pharma
Over two energising days in Edinburgh, Talking Medicines was honoured to take the stage at both EIE25 and the Tech Tour Growth Deeptech 2025, two flagship events convening some of the most exciting...
Using Advanced Data Science & AI to Quantify HCP Alignment for Campaign Intelligence
What are HCPs really taking away from your messaging? How does their perception shift over time and how does that impact the effectiveness of strategic campaigns? Join Scott Crae, Co-Founder, and d...
What’s New with the EU AI Act in 2025? Recalibration, Readiness & Reality Checks
Following the introduction and phased implementation of the EU AI Act, businesses across Europe—particularly those in Health and Pharma Data Tech organizations— began working to align with its...
Capturing HCP Signals at Congress through Advanced Data Science & AI
There is a mass of unstructured Real-World health related data surrounding every major healthcare Congress, some of these will be critical signals, but are you picking them up from the noise? ...
Unlocking Potential: Women-Led Businesses, Export, and Growth in Scotland
It was a privilege for Talking Medicines to attend the Promoting Women-Led Businesses to Export Roundtable on 1st May 2025, hosted by the Scotland Office and led by Kirsty McNeill MP. Our...
AI: Driving the Future of Life Sciences Beyond 2025
A recent Deloitte report named Edinburgh the leading city in the UK for artificial intelligence, especially for its healthcare applications. This has only strengthened Scotland’s long-standing...
Elevating KOL and DOL Impact with AI in Pharma Marketing
Key Opinion Leaders (KOLs) and Digital Opinion Leaders (DOLs) have long played influential roles in healthcare—from shaping clinical conversations to amplifying Patient voices. But in an...
Bridging the Gap: How AI is Powering Smarter DTC Campaigns with HCP Analytics
More brands are investing in direct-to-consumer (DTC) marketing. But the ones making the biggest impact are using AI-powered HCP analytics to guide when, where, and how they show up for Patients....