Let’s Talk Medicines
Great ideas often come from a great conversation, the Talking Medicines blog site is a place where you can find the latest thinking and trends in pharma marketing and data
Patients are People First
How do you translate patient-centered ambition into reality? #dothingsdifferently The answer is, listen to your patients, how you do that can be the tricky bit. For a long time (I’ve been in the pharma industry for 20+ years) I’ve heard of the...
Patients are People First
How do you translate patient-centered ambition into reality? #dothingsdifferently The answer is, listen to your patients, how you do that can be the tricky bit. For a long time (I’ve been in the pharma industry for 20+ years) I’ve heard of the...
DIVE DEEPER INTO OUR BLOGS
Happiness vs Sentiment
What is Sentiment Analysis? Sentiment analysis can also be referred to as 'opinion mining' which is a natural language processing technique used to...
Talking Medicines Academic Paper 1 : Classifying Patient Voices
The team at Talking Medicines are delighted to have published an academic paper on the methodologies behind the classification of the patient voice...
Where Do Patients Hang Out?
It is important we remember that patients are people... 48.2% of our worldwide population own a smartphone. Roughly 3.46 billion...
Gold vs Coal Through AI
The Value of AI The world was entrenched in big data before it even realized that big data existed. By the time the term was coined, big data had...
Patient Personas
Why Are Patient Personas Important? No matter our role in life or our job title or where we live— we are all patients at some point. Most of us were...
Regulatory & Compliance at Talking Medicines
Overview At Talking Medicines, we understand how regulated the pharmaceutical industry is, and understand that within the industry there are many...