Blog Posts
Great strategies start with understanding People. Explore our blogs for insights on HCP and Patient intelligence, workforce engagement, data science, and the latest industry news
How HCP and Patient Analytics Power Smarter Message Alignment with DrugVoice
Are your brand messages truly landing with your audience? When brand messages are in sync with the real voice of...
PeopleVoice: Shaping the Future of Employee Intelligence with AI
The way organizations listen to, understand, and act on the voice of their people is changing. As AI rapidly reshapes...
Why Manual Analysis Is Holding Pharma Marketers Back and How AI Can Help
Pharma brand teams are in the thick of 2026 planning. Budgets are tight, timelines are squeezed, and there’s more data...
From Metrics to Meaning: Using Advanced Data Science & AI in Pharma Marketing to Prove Campaign Impact
Pharma marketing teams are under increasing pressure to demonstrate measurable value. Traditional KPIs like...
5 Ways Agencies Are Using Advanced Data Science and AI to Win (and Retain) Pharma Clients
As the Pharmaceutical market becomes more complex, competitive, and digitally driven, Agency teams are under growing...
Unlocking Opportunity and Responsibility: Insights from Barclays Health Elevate 2025
Written by Ellie Halliday, Senior Manager, Data Privacy & Compliance Barclays Health Elevate 2025 brought...
Why Life Sciences Needs More Than Off-the-Shelf AI
By Elizabeth Fairley, COO/CDO, Talking Medicines In the age of AI, it’s easy to get swept up in the hype. But for...
Unlocking the Future of Healthcare: Real-World AI, Challenges, and Opportunities
Artificial Intelligence (AI) is no longer a futuristic vision in healthcare, it is here, reshaping how we diagnose,...
Winning Pharma RFPs with AI: How Drug-GPT Transforms HCP Analytics
Turning RFPs Into a Strategic Advantage RFPs continue to be a key gateway to growth in healthcare marketing. With...
Jo Halliday Awarded MBE for Services to the Economy and Medical Innovation
Founder and CEO of Talking Medicines, Jo Halliday, has been awarded an MBE in the King’s Birthday Honours List June...
Has It Worked? Using AI in HCP Analytics to Measure Campaign Impact
Pharma marketers today are under increasing pressure to prove the impact of their campaigns. Traditional performance...
Why AI Experts Are Essential for Pharma & Healthcare Agencies Seeking Smarter Health Intelligence
In today’s data-saturated healthcare landscape, Pharma and Health Tech organizations are under immense pressure to...