Let’s Talk Medicines
Great ideas often come from a great conversation, the Talking Medicines blog site is a place where you can find the latest thinking and trends in pharma marketing and data
Earth Day 2o22 – Towards NET Zero
April 22nd marked the 52nd anniversary of ‘Earth Day’, founded in 1970 by US Senator for Wisconsin Gaylord Nelson, upon witnessing the devastating effects of a 1969 tanker oil spill in Santa Barbara. This action is widely attributed with triggering the environmental...
Earth Day 2o22 – Towards NET Zero
April 22nd marked the 52nd anniversary of ‘Earth Day’, founded in 1970 by US Senator for Wisconsin Gaylord Nelson, upon witnessing the devastating effects of a 1969 tanker oil spill in Santa Barbara. This action is widely attributed with triggering the environmental...
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Psoriasis Patient Support
The Importance and Relevance of PSP'S Patient support programmes (PSPs) are increasingly important for pharmaceutical companies. According to...
Women In Healthcare
Women In Healthcare Research A research project conducted by Lean In and McKinsey based on 11 healthcare companies for which they surveyed more than...
What Does Talking Medicines Mean?
Talking Medicines was founded in 2013 by Jo Halliday, Dr.Elizabeth Fairley and Dr.Scott Crae. They all shared the same mission to create a highly...
Explosion of Social Media
How has the pandemic changed the social space? In recent years, the story of social media has been about cutting down. Spending less time...
Patients are People First
How do you translate patient-centered ambition into reality? #dothingsdifferently The answer is, listen to your patients, how you do that can...
Happiness vs Sentiment
What is Sentiment Analysis? Sentiment analysis can also be referred to as 'opinion mining' which is a natural language processing technique used to...