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Old drug, new tricks?

Old drug, new tricks?

As a population, two viable options are presented for us to escape our virus-inflicted confinement: gain herd immunity or find a vaccine. The former is a perilous tactic, that carries the risk of many more fatalities and no guarantee of immunity post-infection. The...

Medsmart® is back on TV

Medsmart® is back on TV

The Medsmart® TV Campaign is back on air from Monday. We want to support people with the free Medsmart® App, with features to stay on top of medications, keep an active list and use reminders. The Ad has already been run very successfully in March, it has been updated...

Winning back the trust

Winning back the trust

For many years the perception of "Big Pharma" has come with many negative connotations - an industry seen to be profiteering on the backs of people who need their pharmaceutical products and expertise. And yet, the current COVID-19 crisis is showing us that pharma is...

Week 3 of government advised lockdown – COVID-19 Survey update

Week 3 of government advised lockdown – COVID-19 Survey update

Week 3 of Government advised lock down during COVID-19 pandemic. Over 400 people (n=430) in the UK were randomly surveyed between 7th and 12th of April via direct Facebook engagement as outreach from the Medsmart® community to understand their views towards COVID-19....

A diamond in the rough: COVID-19

A diamond in the rough: COVID-19

The impact of COVID-19 has been truly devastating. All over the press we see how many deaths there have been, the soaring number of unemployed individuals and the adverse effects on our mental health. These things are all true and sadly represent only a handful of the...

Engaging with patients at risk of developing cardiovascular disease

Engaging with patients at risk of developing cardiovascular disease

Cardiovascular disease (CVD) is more often than not caused by a build up of fatty material on the inside walls of the arteries that surround the heart. This build up of material causes the arteries to narrow which restricts the flow of blood to the heart. There are...