Let’s Talk Medicines
Great ideas often come from a great conversation, the Talking Medicines blog site is a place where you can find the latest thinking and trends in pharma marketing and data
Psoriasis Patient Support
The Importance and Relevance of PSP'S Patient support programmes (PSPs) are increasingly important for pharmaceutical companies. The ability to wrap services around their leading-edge therapies, in order to deliver superior patient outcomes, drive differentiation and...
Psoriasis Patient Support
The Importance and Relevance of PSP'S Patient support programmes (PSPs) are increasingly important for pharmaceutical companies. The ability to wrap services around their leading-edge therapies, in order to deliver superior patient outcomes, drive differentiation and...
DIVE DEEPER INTO OUR BLOGS
Talking Medicines Academic Paper 1 : Classifying Patient Voices
The team at Talking Medicines are delighted to have published an academic paper on the methodologies behind the classification of the patient voice...
Where Do Patients Hang Out?
It is important we remember that patients are people... 48.2% of our worldwide population own a smartphone. Roughly 3.46 billion...
Gold vs Coal Through AI
The Value of AI The world was entrenched in big data before it even realized that big data existed. By the time the term was coined, big data had...
Patient Personas
Why Are Patient Personas Important? No matter our role in life or our job title or where we live— we are all patients at some point. Most of us were...
Regulatory & Compliance at Talking Medicines
Overview At Talking Medicines, we understand how regulated the pharmaceutical industry is, and understand that within the industry there are many...
What can Pharma learn from other sectors about measuring brand equity?
Marketing Excellence encompasses the actual delivery of promised benefits to the end-user. For the Pharma sector, regulation has largely...