Let’s Talk Medicines
Great ideas often come from a great conversation, the Talking Medicines blog site is a place where you can find the latest thinking and trends in pharma marketing and data
Deeper Human Connections with AI
If 86% of buyers are willing to pay more for a great customer experience, then it is even more important to understand the voice of the customer. Therefore, 44% of corporations now operate voice of the customer programs to driver customer experience and innovation....
Deeper Human Connections with AI
If 86% of buyers are willing to pay more for a great customer experience, then it is even more important to understand the voice of the customer. Therefore, 44% of corporations now operate voice of the customer programs to driver customer experience and innovation....
DIVE DEEPER INTO OUR BLOGS
Listening to the Voice of the Patient with PatientMetRx
Over the last several years, the use of artificial intelligence in the pharma industry has gone from science fiction to science fact. By adopting...
The Digital Patient
The rise of the digital patient has been encouraged by equipping patients with the confidence to manage their own health and care using their...
The First Social Intelligence Platform for Pharma
Patients are becoming more unified and organised with the help of advocacy groups and technology (Stadler, 2016). This has helped patients become an...
Excellence in Customer Marketing for Pharma
Pharma Marketing is experiencing an important change where Pharma approach is no longer centred solely on healthcare professionals & their...
Shaking Up the Social Media Landscape
According to a study by Hootsuite, 55.1% of the global population uses at least one social media platform—that is 4.33 billion people. On average,...
Best Practice In Social Impact
Certified B Corps are a new kind of business that balances purpose and profit. They are legally required to consider the impact of their decisions...