Blog
Why is it so hard to engage in mobile health?
Why is it so hard to engage in mobile health? We all know that there is an established need for health Apps with over 70% of people taking a prescribed medicine at any time (Talking Medicines 2017), health is an everyday problem for you & I. If you turn on the...
TALKING MEDICINES SECURES EQUITY INVESTMENT TO FUND GROWTH
Glasgow healthcare data start-up, Talking Medicines, founded by Jo Halliday, Scott Crae and Elizabeth Fairley, has secured its first institutional investment as part of a new funding round worth £622,000 to support the next stage of its growth. Founded in 2013,...
Connecting pharma company marketing execs to real world asthma patients
The Medsmart® App supports a high number of people who self report that they suffer from asthma. It offers marketing execs in Pharmaceutical Companies the opportunity to connect with real world asthma patients. Medsmart® works by connecting the patient to their...
What happens once patients pick up their medicines?
Medsmart® data insights provides a window into the real world behaviours of health care consumers in terms of how they use their medicines. Watch our video to give a view on how the data portal with give immediate insight & structured feedback....
Sponsored video content on Medsmart®
We are ready to link sponsored video content on the Medsmart® App. Audio visual content is a huge part of our daily lives, adults now watch on average 5 hours of AV content everyday (Ofcom 2018). 71% of this originated in broadcast and 58% was watched live on a TV...
Bolder moves in Digital Health
Does there need to be bolder moves in digital health? Big players are investing and developing solutions outside of the traditional pharma business model as changes in the healthcare ecosystem push innovation & change. There has been an ever increasing investment...
60% of people don’t adhere to medication when travelling
60% of people did not adhere to their medication regime during travel*, with potential negative effect on health and wellbeing as a result. Travelling with medicines for a pre-existing medical condition shouldn’t impact on your enjoyment of a holiday, although it...
Real world consumer segmentation
As its brand planning season in the Pharmaceutical world it is a useful time to reflect on how this process can be used to deliver a "patient centric" orientation. Do you have adequate knowledge of the patient? Consumer segmentation can inform on patient behaviours...
Medsmart® celebrates NHS turning 70 today!
Medsmart® celebrates NHS turning 70 today! “The collective principle asserts that…no society can legitimately call itself civilised if a sick person is denied medical aid because of lack of means.” - Aneurin Bevan (1) The NHS, created on the 5th of July 1948 was...