Let’s Talk Medicines

Great ideas often come from a great conversation, the Talking Medicines blog site is a place where you can find the latest thinking and trends in pharma marketing and data

Psoriasis Patient Support

Psoriasis Patient Support

The Importance and Relevance of PSP'S Patient support programmes (PSPs) are increasingly important for pharmaceutical companies. The ability to wrap services around their leading-edge therapies, in order to deliver superior patient outcomes, drive differentiation and...

Psoriasis Patient Support

The Importance and Relevance of PSP'S Patient support programmes (PSPs) are increasingly important for pharmaceutical companies. The ability to wrap services around their leading-edge therapies, in order to deliver superior patient outcomes, drive differentiation and...

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Where Do Patients Hang Out?

Where Do Patients Hang Out?

It is important we remember that patients are people... 48.2% of our worldwide population own a smartphone. Roughly 3.46 billion...

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Gold vs Coal Through AI

Gold vs Coal Through AI

The Value of AI The world was entrenched in big data before it even realized that big data existed. By the time the term was coined, big data had...

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Patient Personas

Patient Personas

Why Are Patient Personas Important? No matter our role in life or our job title or where we live— we are all patients at some point. Most of us were...

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