Let's Talk - Talking Medicines

Let’s Talk Medicines

Great ideas often come from a great conversation, the Talking Medicines blog site is a place where you can find the latest thinking and trends in pharma marketing and data

Why better understanding patient behaviours can build brand loyalty and trust

Changing market Consumers are changing. Their expectations are higher, and it is becoming ever more difficult for brands to stand out amongst the noise of competitors. With 80% of consumers now saying they would be more likely to make a purchase from a brand...

Why better understanding patient behaviours can build brand loyalty and trust

Changing market Consumers are changing. Their expectations are higher, and it is becoming ever more difficult for brands to stand out amongst the noise of competitors. With 80% of consumers now saying they would be more likely to make a purchase from a brand...

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Patient demand for flexibility in their care can help achieve marketing goals

Jul 7, 2022

Covid 19 In discussing the impact of Covid-19 with healthcare professionals they are quick to highlight the positive changes the...

Artificial Intelligence is driving actionable insights from ever increasing volumes of health data

Jul 2, 2022

Information, the entirety of human health-orientated knowledge in fact, is available to anyone who cares to find it. However, with such an abundancy...