Let’s Talk Medicines
Great ideas often come from a great conversation, the Talking Medicines blog site is a place where you can find the latest thinking and trends in pharma marketing and data
Women In Healthcare
Women In Healthcare Research A research project conducted by Lean In and McKinsey based on 11 healthcare companies for which they surveyed more than 10,848 employees and interviewed ten senior executives in North America. Positive Findings of Women In Healthcare:...
Women In Healthcare
Women In Healthcare Research A research project conducted by Lean In and McKinsey based on 11 healthcare companies for which they surveyed more than 10,848 employees and interviewed ten senior executives in North America. Positive Findings of Women In Healthcare:...
DIVE DEEPER INTO OUR BLOGS
The importance of listening to patient need
The topic of feasibility of MedTech in the developing world and whether it can be a sustainable model is incredibly important, especially when it...
Artificial Intelligence Redefining the Pharmaceutical Industry
'61% of companies investing in innovative strategies are using AI to identify opportunities that they would have otherwise missed' - Arsene, 2020...
Listening to the Voice of the Patient with PatientMetRx
Over the last several years, the use of artificial intelligence in the pharma industry has gone from science fiction to science fact. By adopting...
The Digital Patient
The rise of the digital patient has been encouraged by equipping patients with the confidence to manage their own health and care using their...
The First Social Intelligence Platform for Pharma
Patients are becoming more unified and organised with the help of advocacy groups and technology (Stadler, 2016). This has helped patients become an...
Excellence in Customer Marketing for Pharma
Pharma Marketing is experiencing an important change where Pharma approach is no longer centred solely on healthcare professionals & their...