Let’s Talk Medicines
Great ideas often come from a great conversation, the Talking Medicines blog site is a place where you can find the latest thinking and trends in pharma marketing and data
Marketing to patients in uncertain times
The post-Covid world is unpredictable; there is little that hasn't been touched by the pandemic. Whilst the "new normal" has many remnants of our old lives, there is a sense of unpredictability and vulnerability that we didn't have to face before. For the patient on...
Marketing to patients in uncertain times
The post-Covid world is unpredictable; there is little that hasn't been touched by the pandemic. Whilst the "new normal" has many remnants of our old lives, there is a sense of unpredictability and vulnerability that we didn't have to face before. For the patient on...
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#DoThingsDifferently
“We can do better towards our patients, we should do better, we must do better” (Pharma marketing exec 2021). So what is stopping you? At Talking...
Announcing sales partnership
Talking Medicines partners with Closing Delta to help pharma accelerate digital transformation Data insights firm Talking Medicines, specialist in...
Deeper Human Connections with AI
If 86% of buyers are willing to pay more for a great customer experience, then it is even more important to understand the voice of the customer....
Patient Confidence Starts with Trust
Trust is central to all human relationships and, in the context of a setting characterised by vulnerability such as in a clinical consultation, may...
Real World Patient Data is Transforming Healthcare
In randomised control trials (RCTs), the acknowledged backbone of the Pharmaceutical Industry, populations of patients are carefully selected and...
The Role of Big Data in Medicine
Pharmaceutical companies are making a conscious decision to embrace digitalization and and the information revolution. This is because of the direct...