Data has become a critical asset in solving some of the world’s most pressing challenges. As we approach 2025, the...
Industry Blogs
Great strategies start with understanding People. Explore our Industry blogs for insights on HCP and Patient intelligence, workforce engagement, data science, and the latest industry news.
Navigating AI Integration: Key Tips for Pharma and Healthcare Marketing Agencies
Artificial Intelligence offers Pharma companies and Healthcare Marketing agencies powerful capabilities, ranging from...
Unveiling the Future of Market Research: A Paradigm Shift for New York Agencies
In the bustling landscape of New York's agency world, staying ahead of the curve is not just a goal—it's a necessity....
Expanding into the US Marketing with Industry Expert Phil Crowley
Introduction: Expanding into the U.S. market is a thrilling prospect for tech startups but comes with its share of...
GLP-1 Drugs and AI: Revolutionizing Healthcare Marketing through Unstructured Data
In the healthcare sector, the continuous evolution of drug development and Patient engagement demands ongoing...
GLP-1 Agonists: A New Era in Treating Obesity and Type 2 Diabetes
The World Health Organization (WHO) has sounded the alarm on the global obesity crisis, labelling it an "epidemic"...
Empowering Patient-Centric Healthcare: AI Integration, Health Literacy, and Insights
A conversation with industry thought leaders and patient advocates, Matt Eagles and Trishna Bharadia. Introduction In...
HealTAC 2022: Data for Good, State-of-the-Art and Key Takeaways for Healthcare Text Analytics
All of the advances in Machine Learning (ML) and Natural Language Processing (NLP) tools are meaningless, unless these...
AI in Life Sciences USA 2022
Global Business Report (GBR) have recently published "United States Life Sciences 2022" Report. It was published in...
Marketing to patients in uncertain times
The post-Covid world is unpredictable; there is little that hasn't been touched by the pandemic. Whilst the "new...
Fierce Pharma: What do patients really think about their meds? A new AI bot can tell you
Since everyone seems to be living their lives online these days, it makes sense this is where to find out what...
#DoThingsDifferently
“We can do better towards our patients, we should do better, we must do better” (Pharma marketing exec 2021). So what...