Blog Posts
See More →
See More →
What would you say if I told you that customer experience is not what you think it is? Customer Experience is about chemicals, a chimp and the power of memories! Hear me out on this….. and let’s...
How has the pandemic changed the social space? In recent years, the story of social media has been about cutting down. Spending less time on platforms, being more mindful about social media...
What is Sentiment Analysis? Sentiment analysis can also be referred to as 'opinion mining' which is a natural language processing technique used to determine whether data is positive, negative or...
The team at Talking Medicines are delighted to have published an academic paper on the methodologies behind the classification of the patient voice by Alex et al. BMC Med Inform Decis Mak (2021)...
Bankmycell, 2021 It is important we remember that patients are people... 48.2% of our worldwide population own a smartphone. Roughly 3.46 billion people out of this 3.80 billion use mobile...
The Value of AI According to one article, 'Masters in Data Analytics' written by Maryville university, "The world was entrenched in big data before it even realised that big data existed. By the...
Marketing Excellence encompasses the actual delivery of promised benefits to the end-user. For the Pharma sector, regulation has largely prevented direct conversation with patients, and to some...
The Covid-19 pandemic has rapidly progressed the innovation and uptake in the Telehealth space. Throughout this blog we break down the impact in which this rapidly growing trend will have on the...
If 86% of buyers are willing to pay more for a great customer experience, then it is even more important to understand the voice of the customer. Therefore, 44% of corporations now operate...
The internet is a wonderful place. You can find photos of places you want to visit, maps of your favourite mountain ranges, tutorials on how to bake the perfect birthday cake…the list goes on. In...
COO Elizabeth Fairley was recently interviewed by publisher Drug Discovery World on whether the pharmaceutical industry is ready to listen directly to patients? Elizabeth commented that "There has...
The improvement of tools to access information about diseases and treatments as well as the development of social media, is leading to more informed patients that want to be involved in their care....
