For years, pharma have promised to put the patient at the centre of their decision making… with PatientMetRx® they can finally deliver on that promise
Nics Johnson, Head of Commercial
With the PatientMetRx® platform, Pharma marketing teams can finally make sense of the metrics of medicine social media
THE GLOBAL PLATFORM FOR ACCESS TO YOUR PATIENT VOICE BY MEDICINE
Powerful process… a simple solution
Designed exclusively for Pharma marketeers, PatientMetRx®, for the first time, systematically allows them to measure trending patient confidence across medicines
Signal sourcing
Broad sourcing from social platforms including Reddit, Twitter, message boards & forums.
Interpreting the voice
AI, Machine Learning and Natural Language Processing of signals identify Patient Voice and match it to regulated medicines.
Creating the results
Mathematical modelling calculates Patient Confidence by analysing brand awareness and the context for medicine. Patient Confidence Score is tracked by day.
Putting it all together
PatientMetRx® online dashboard allows subscribed users to access their insights.
