by Talking Medicines | Jun 21, 2021
Pharma Marketing is experiencing an important change where Pharma approach is no longer centred solely on healthcare professionals & their prescribing decision making. Instead we have noticed a pivot where marketers are more interested in appealing to the patient....
by Talking Medicines | Feb 13, 2017
With 7 billion mobile subscriptions worldwide, the mobile communications sector is rapidly growing in a wide range of vertical sectors. Mobile operators are viewing mobile health, or mHealth, as a lucrative monetisation method. A growing proportion of mobile...
