The transition to digitalisation

The transition to digitalisation

The world is changing. As a result of digitalisation, technology now plays an indispensable role in society, the economy and working world. Let’s put this into perspective…there are over 6 billion people with smartphone subscriptions globally, a number which is...
Explosion of Social Media

Explosion of Social Media

How has the pandemic changed the social space? In recent years, the story of social media has been about cutting down. Spending less time on platforms, being more mindful about social media behaviours, and putting less personal information in the public...
Happiness vs Sentiment

Happiness vs Sentiment

What is Sentiment Analysis? Sentiment analysis can also be referred to as ‘opinion mining’ which is a natural language processing technique used to determine whether data is positive, negative or neutral. Monkeylearn, 2021 Sentiment analysis is often...