Deeper Human Connections with AI

Deeper Human Connections with AI

  If 86% of buyers are willing to pay more for a great customer experience, then it is even more important to understand the voice of the customer. Therefore, 44% of corporations now operate voice of the customer programs to driver customer experience and...
Real World Data Transforming Healthcare

Real World Data Transforming Healthcare

For this latest opinion piece our CMO Dr Scott Crae MRCVS discusses the way real world data is enabling the transformation of entire healthcare systems. In randomised control trials (RCTs), the acknowledged backbone of the Pharmaceutical Industry, populations of...