Marketing to patients in uncertain times

Marketing to patients in uncertain times

The post-Covid world is unpredictable; there is little that hasn’t been touched by the pandemic. Whilst the “new normal” has many remnants of our old lives, there is a sense of unpredictability and vulnerability that we didn’t have to face...
Digital Health: NHS Joined Up Service

Digital Health: NHS Joined Up Service

During the last 12 months, 3000 GP practices were connected to over 25 million UK patients in a new way, by offering free NHS Wi-Fi. That’s an astonishing move for a healthcare industry often seen as slow, cumbersome and highly risk adverse to anything ‘innovative’....
Big Data in Healthcare

Big Data in Healthcare

Despite the slow uptake, big data is changing healthcare as we know it. Compared to industries such as the retail and banking sector, the healthcare industry has been slow to take advantage of all of these data points have to offer. A possible reason for this slow...