0141 352 98 55

25 Blythswood Square, Glasgow, G2 4BL

Real world consumer segmentation

Real world consumer segmentation

As its brand planning season in the Pharmaceutical world it is a useful time to reflect on how this process can be used to deliver a “patient centric” orientation. Do you have adequate knowledge of the patient? Consumer segmentation can inform on patient...
Patient Bloggers

Patient Bloggers

Great to work with patient bloggers in the digital community who are able to relate to their own audiences in sharing experiences around their illness and medications. We are keen to listen to feedback from patients & reach out to talk about the role of the...