by Talking Medicines | Jul 16, 2018
As its brand planning season in the Pharmaceutical world it is a useful time to reflect on how this process can be used to deliver a “patient centric” orientation. Do you have adequate knowledge of the patient? Consumer segmentation can inform on patient...
by Talking Medicines | Jan 4, 2018
Great to work with patient bloggers in the digital community who are able to relate to their own audiences in sharing experiences around their illness and medications. We are keen to listen to feedback from patients & reach out to talk about the role of the...
