Explosion of Social Media

Explosion of Social Media

How has the pandemic changed the social space? In recent years, the story of social media has been about cutting down. Spending less time on platforms, being more mindful about social media behaviours, and putting less personal information in the public...
Patients are People First

Patients are People First

How do you translate patient-centered ambition into reality? #dothingsdifferently  The answer is, listen to your patients, how you do that can be the tricky bit.  For a long time (I’ve been in the pharma industry for 20+ years) I’ve heard of the...
Happiness vs Sentiment

Happiness vs Sentiment

What is Sentiment Analysis? Sentiment analysis can also be referred to as ‘opinion mining’ which is a natural language processing technique used to determine whether data is positive, negative or neutral. Monkeylearn, 2021 Sentiment analysis is often...
Where Do Patients Hang Out?

Where Do Patients Hang Out?

Bankmycell, 2021 It is important we remember that patients are people… 48.2% of our worldwide population own a smartphone. Roughly 3.46 billion people out of this 3.80 billion use mobile devices for social media. This means that people are actively...
Gold vs Coal Through AI

Gold vs Coal Through AI

The Value of AI According to one article, ‘Masters in Data Analytics’ written by Maryville university, “The world was entrenched in big data before it even realised that big data existed. By the time the term was coined, big data had accumulated a...