The transition to digitalisation

The transition to digitalisation

The world is changing. As a result of digitalisation, technology now plays an indispensable role in society, the economy and working world. Let’s put this into perspective…there are over 6 billion people with smartphone subscriptions globally, a number which is...
Marketing to patients in uncertain times

Marketing to patients in uncertain times

The post-Covid world is unpredictable; there is little that hasn’t been touched by the pandemic. Whilst the “new normal” has many remnants of our old lives, there is a sense of unpredictability and vulnerability that we didn’t have to face...
Excellence in Customer Marketing for Pharma

Excellence in Customer Marketing for Pharma

Pharma Marketing is experiencing an important change where Pharma approach is no longer centred solely on healthcare professionals & their prescribing decision making. Instead we have noticed a pivot where marketers are more interested in appealing to the patient....