by Talking Medicines | Jan 3, 2019
The Medsmart® App supports a high number of people who self report that they suffer from asthma. It offers marketing execs in Pharmaceutical Companies the opportunity to connect with real world asthma patients. Medsmart® works by connecting the patient to their...
by Talking Medicines | Jul 16, 2018
As its brand planning season in the Pharmaceutical world it is a useful time to reflect on how this process can be used to deliver a “patient centric” orientation. Do you have adequate knowledge of the patient? Consumer segmentation can inform on patient...
by Talking Medicines | Apr 27, 2018
Nina leads the real world data sales team. The Talking Medicines team are delighted to announce that Nina Lionaki has joined us. Nina joins as Head of Sales for our flagship Medsmart® real world data product. She will be located in London giving the Company a base...
by Talking Medicines | Feb 23, 2018
GATHERING REAL WORLD DATA THROUGH OUR PATIENT ENGAGEMENT TOOL- MEDSMART®: We see ourselves at the centre of real world data on patient insights and as the world of big data grows so does our value & opportunities. Innovation means change and doing things...
by Talking Medicines | Feb 20, 2018
For this latest opinion piece our CMO Dr Scott Crae MRCVS discusses the way real world data is enabling the transformation of entire healthcare systems. In randomised control trials (RCTs), the acknowledged backbone of the Pharmaceutical Industry, populations of...
