Real world consumer segmentation

Real world consumer segmentation

As its brand planning season in the Pharmaceutical world it is a useful time to reflect on how this process can be used to deliver a “patient centric” orientation. Do you have adequate knowledge of the patient? Consumer segmentation can inform on patient...
Head of Sales for Medsmart® real world data

Head of Sales for Medsmart® real world data

Nina leads the real world data sales team. The Talking Medicines team are delighted to announce that Nina Lionaki has joined us. Nina joins as Head of Sales for our flagship Medsmart®  real world data product. She will be located in London giving the Company a base...
Medsmart® engaging with 10,000 people!

Medsmart® engaging with 10,000 people!

GATHERING REAL WORLD DATA THROUGH OUR PATIENT ENGAGEMENT TOOL- MEDSMART®: We see ourselves at the centre of real world data on patient insights and as the world of big data grows so does our value & opportunities. Innovation means change and doing things...
Real World Data Transforming Healthcare

Real World Data Transforming Healthcare

For this latest opinion piece our CMO Dr Scott Crae MRCVS discusses the way real world data is enabling the transformation of entire healthcare systems. In randomised control trials (RCTs), the acknowledged backbone of the Pharmaceutical Industry, populations of...