May 25, 2021

Classifying Patient and Professional Voice in Social Media Health Posts

Patient Voice from Social Media Posts
We continue to contribute toward the scientific validation of analysing social media to listen to the Voice of the Patient. We are advancing knowledge in this field through AI. Read a summary of the publication below put together by Talking Medicines.


Patient-based analysis of social media is a growing research field with the aim of delivering precision medicine but it requires accurate classification of posts relating to patients’ experiences. We motivate the need for this type of classification as a pre-processing step for further analysis of social media data in the context of related work in this area. In this paper we present experiments for a three-way document classification by patient voice, professional voice or other. We present results for a Convolutional Neural Network classifier trained on English data from two different data sources (Reddit and Twitter) and two domains (cardiovascular and skin diseases).


The main conclusion resulting from this work is that using more data for training a classifier does not necessarily result in best possible performance. In the context of classifying social media posts by patient and professional voice, we showed that it is best to train separate models per data source (Reddit and Twitter) instead of a model using the combined training data from both sources. We also found that it is preferable to train separate models per domain (cardiovascular and skin) while showing that the difference to the combined model is only minor (0.01 accuracy). Our highest overall F1-score (0.95) obtained for classifying posts as patient voice is a very good starting point for further analysis of social media data reflecting the experience of patients.


We would like to thank the Talking Medicines Limited annotators who worked extremely hard to create the data needed for model training and validation.

To read the full article follow the link below:

Research Square Article


Authors: Beatrice Alex, Donald Whyte, Daniel Duma, Roma English Owen and Elizabeth A.L. Fairley.