Let’s Talk Medicines

Great ideas often come from a great conversation, the Talking Medicines blog site is a place where you can find the latest thinking and trends in pharma marketing and data

Patients are People First

Patients are People First

How do you translate patient-centered ambition into reality? #dothingsdifferently  The answer is, listen to your patients, how you do that can be the tricky bit.  For a long time (I’ve been in the pharma industry for 20+ years) I’ve heard of the...

Patients are People First

How do you translate patient-centered ambition into reality? #dothingsdifferently  The answer is, listen to your patients, how you do that can be the tricky bit.  For a long time (I’ve been in the pharma industry for 20+ years) I’ve heard of the...

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DIVE DEEPER INTO OUR BLOGS

Happiness vs Sentiment

Happiness vs Sentiment

What is Sentiment Analysis? Sentiment analysis can also be referred to as 'opinion mining' which is a natural language processing technique used to...

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Where Do Patients Hang Out?

Where Do Patients Hang Out?

It is important we remember that patients are people... 48.2% of our worldwide population own a smartphone. Roughly 3.46 billion...

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Gold vs Coal Through AI

Gold vs Coal Through AI

The Value of AI The world was entrenched in big data before it even realized that big data existed. By the time the term was coined, big data had...

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Patient Personas

Patient Personas

Why Are Patient Personas Important? No matter our role in life or our job title or where we live— we are all patients at some point. Most of us were...

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