Let’s Talk Medicines
Great ideas often come from a great conversation, the Talking Medicines blog site is a place where you can find the latest thinking and trends in pharma marketing and data
Keeping In-Pharmed
As a technology business with a focus on providing pharma marketers with data-based patient intelligence, it’s vital that we stay on top of the big news and trends driving pharma marketing. One of the ways we do this is by following pharma marketing...
Keeping In-Pharmed
As a technology business with a focus on providing pharma marketers with data-based patient intelligence, it’s vital that we stay on top of the big news and trends driving pharma marketing. One of the ways we do this is by following pharma marketing...
DIVE DEEPER INTO OUR BLOGS
Why ESG is not just for Big Business
ESG, or Environmental, Social and Governance can often be seen as the soft underbelly of business. A series of aspirational, yet vague goals which...
Why better understanding patient behaviours can build brand loyalty and trust
Changing market Consumers are changing. Their expectations are higher, and it is becoming ever more difficult for brands to stand out amongst...
Large Language Models: are they really sentient and don’t we have better uses for them?
So what’s all the fuss lately about having achieved sentient AI? Could that be true, given that the latest *extremely* large language models, have...
Women in data
The pharmaceutical industry has come a long way in a short period of time. The Covid-19 pandemic has accelerated digital transformation plans and...
The transition to digitalisation
The world is changing. As a result of digitalisation, technology now plays an indispensable role in society, the economy and working world. Let’s...
Recognising social change in healthcare data
When it comes to ensuring that patients have a satisfactory healthcare journey, the availability and effective use of data is critical. Of course,...