Let’s Talk Medicines
Great ideas often come from a great conversation, the Talking Medicines blog site is a place where you can find the latest thinking and trends in pharma marketing and data
Why better understanding patient behaviours can build brand loyalty and trust
Changing market Consumers are changing. Their expectations are higher, and it is becoming ever more difficult for brands to stand out amongst the noise of competitors. With 80% of consumers now saying they would be more likely to make a purchase from a brand...
Why better understanding patient behaviours can build brand loyalty and trust
Changing market Consumers are changing. Their expectations are higher, and it is becoming ever more difficult for brands to stand out amongst the noise of competitors. With 80% of consumers now saying they would be more likely to make a purchase from a brand...
DIVE DEEPER INTO OUR BLOGS
Large Language Models: are they really sentient and don’t we have better uses for them?
So what’s all the fuss lately about having achieved sentient AI? Could that be true, given that the latest *extremely* large language models, have...
Women in data
The pharmaceutical industry has come a long way in a short period of time. The Covid-19 pandemic has accelerated digital transformation plans and...
The transition to digitalisation
The world is changing. As a result of digitalisation, technology now plays an indispensable role in society, the economy and working world. Let’s...
Recognising social change in healthcare data
When it comes to ensuring that patients have a satisfactory healthcare journey, the availability and effective use of data is critical. Of course,...
Putting our customers first at Talking Medicines
At Talking Medicines, putting our customers first is a key principle in the development of our PatientMetRx® data platform which aims to power up...
HealTAC 2022: Data for Good, State-of-the-Art and Key Takeaways for Healthcare Text Analytics
All of the advances in Machine Learning (ML) and Natural Language Processing (NLP) tools are meaningless, unless these tools are put to good use....