Blog Posts
Great strategies start with understanding People. Explore our blogs for insights on HCP and Patient intelligence, workforce engagement, data science, and the latest industry news
Build vs. Buy in the Age of AI: Why Purpose-Built Solutions Are Now Driving Revenue, Not Just Efficiency
For more than a decade, the build-versus-buy debate has surfaced every time a new wave of technology reaches the life...
From SEO to GEO: Why Pharma Marketing Needs a New Data Foundation
How Talking Medicines Is Positioned to Lead For more than a decade, healthcare marketers have lived in an SEO world -...
From Burnout to Balance – Building a Culture of Sustainable Wellbeing with PeopleVoice
Creating a Foundation for Long-Term Engagement Every company wants more than just a wellbeing program. They want a...
Barcelona Deep Tech Summit 2025: The Intersection of Science, AI, and Patient-Centred Innovation
The Intersection of Science, AI, and Patient-Centred Innovation This month, Roma English Owen, AVP Data Intelligence...
Predictive Planning: How DrugVoice Helps Pharma Teams Anticipate What Will Land with HCPs in 2026
Why Predictive Planning Matters Now As 2026 approaches, the pressure on Pharma and Agency teams to plan smarter has...
Predicting Change: How PeopleVoice Intelligence Helps Leaders Stay Ahead of Cultural Shifts
Seeing What’s Next Starts with Understanding Voice Every company evolves. Teams grow, priorities shift, and strategies...
How Message Resonance Helps Prove HCP and Patient Message Impact
Why Resonance Matters Every campaign finds its audience. The real challenge in Life Sciences is proving that the...
Message Resonance: Turning HCP Voice into Measurable Intelligence
Why Resonance Matters Every campaign aims to connect with healthcare professionals in a way that changes thinking,...
Psychological Safety: The Hidden Foundation of Employee Wellbeing
Building a Culture Where People Feel Safe to Speak Up Employee wellbeing is no longer a “nice to have.” It is central...
How PeopleVoice Helps CPOs Strengthen Employee Wellbeing Programs
Why Employee Voice Matters in Wellbeing A recent report shows that 80% of large firms in the U.S. now offer at least...
Beyond Booth Visits: Measuring HCP Message Resonance at Congress for Real Impact
The New Season of Congresses Congress season is back in full force post summer holidays. For Pharma marketers, events...
Retaining Talent with PeopleVoice: From Data to Decisions
Attrition is one of the most pressing challenges facing customer service leaders. High turnover doesn’t just impact...