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Great ideas often come from a great conversation. Browse through the latest blogs from Talking Medicines.
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Bridging the Gap: How AI in HCP Analytics Is Powering Smarter DTC Campaigns
More brands are investing in direct-to-consumer (DTC) marketing. But the ones making the biggest impact are using AI-powered HCP analytics to guide when, where, and how they show up for Patients....
From Agentic AI to Federated Learning: Key AI Innovations from GTC 2025
The NVIDIA GTC 2025 conference offered a front-row seat to the most transformative innovations in AI, and healthcare was front and center. From federated learning to Agentic AI, and from high-speed...
Building Inclusive AI for Pharma Marketing – Key Takeaways from FemHealth Integrates
What’s Next for Women’s Health? Highlights from this year's FemHealth Integrates in Manchester Last week’s FemHealth Integrates Conference in Manchester brought together leaders across healthcare,...
Bridging Two Worlds: Entrepreneurial Lessons from Silicon Valley and Scotland
Written by Jo Halliday, CEO, Talking Medicines After spending the past three weeks in Silicon Valley, at Talking Medicines we have been struck by the stark differences—and surprising...
Navigating the EU AI Act: How the AI Pact Supports Businesses in Compliance and Innovation
The European Commission has launched the EU AI Act, the first comprehensive regulation governing artificial intelligence (AI) in the world. As of 02 February 2025, businesses are facing a crucial...
Beyond Boundaries: Scaling, Collaboration, and Gender Diversity in Leadership
Building a successful business in today’s fast-paced world requires vision, strategy, and the right support at every stage of growth. At Talking Medicines, we are embracing opportunities to scale...
Talking Medicines West Coast US Expansion
Written by Jo Halliday, CEO, Talking Medicines Talking Medicines has taken a high-profile residency in Silicon Valley as part of the Scottish Government/SDI Market Booster Program, marking a...
The Future of AI in Pharma Marketing: How Human Insight and AI Can Work Together
More than 80% of industry experts are already incorporating AI into their strategies, according to research by and for good reason. AI-driven insights are enabling better decision-making, improving...
How AI in Pharma Marketing is Transforming Rare Disease Audience Insights
Rare disease communities face unique challenges that extend beyond patient care—challenges that are often overlooked in broader health strategies. With over 7,000 rare diseases affecting small,...
Decoding Unstructured Data: AI in HCP & Patient Analytics
In Healthcare Marketing, understanding the nuanced perspectives of both Healthcare Professionals (HCPs) and Patients is critical. Whether you’re managing the launch of a new drug or supporting...
How Cutting-Edge Technology is Making AI Smarter and Affordable
Written by, Elizabeth Fairley, COO & CDO at Talking Medicines With NVIDIA losing over $600 billion in market value today, the focus is all on what caused it—DeepSeek AI. Before jumping to...
Securing the Future: AI and Data Privacy in HCP & Patient Analytics
As Artificial Intelligence (AI) becomes increasingly indispensable in Healthcare Professional (HCP) targeting and engagement, it is reshaping the landscape of Healthcare Marketing. A recent survey...