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How AI in Pharma Marketing is Transforming Rare Disease Audience Insights
Rare disease communities face unique challenges that extend beyond patient care—challenges that are often overlooked in broader health strategies. With over 7,000 rare diseases affecting small,...
Decoding Unstructured Data: AI in HCP & Patient Analytics
In Healthcare Marketing, understanding the nuanced perspectives of both Healthcare Professionals (HCPs) and Patients is critical. Whether you’re managing the launch of a new drug or supporting...
How Cutting-Edge Technology is Making AI Smarter and Affordable
Written by, Elizabeth Fairley, COO & CDO at Talking Medicines With NVIDIA losing over $600 billion in market value today, the focus is all on what caused it—DeepSeek AI. Before jumping to...
Securing the Future: AI and Data Privacy in HCP & Patient Analytics
As Artificial Intelligence (AI) becomes increasingly indispensable in Healthcare Professional (HCP) targeting and engagement, it is reshaping the landscape of Healthcare Marketing. A recent survey...
Talking Medicines Joins Silicon Valley Market Booster to Accelerate US Growth
AI-Powered Conversational Data Intelligence for Healthcare Marketing Talking Medicines, a trailblazing company based in Glasgow, Scotland, is revolutionizing healthcare marketing with its...
5 AI Trends Driving Healthcare Marketing in 2025
As we move through 2025, AI technologies continue to shape Healthcare Marketing strategies. With AI offering solutions to enhance operational efficiency, improve accuracy, and deliver personalized...
The Impact of AI in HCP Analytics
The Impact of AI in HCP Analytics Healthcare Professionals (HCPs) are continuously engaged in a variety of discussions—whether at conferences, within community forums, or through social media...
Top 8 Governance Considerations for AI in Pharma
AI Governance in Pharma: Essential Considerations for Responsible Innovation As Artificial Intelligence (AI) continues to play an increasingly pivotal role in the pharmaceutical industry, the...
AI in Pharma Marketing: Decoding Patient and HCP Conversations for Smarter Strategies
Grasping the trends, preferences, and lived experiences of both Patients and HCPs is crucial for developing impactful healthcare marketing strategies. Yet, navigating the complexity of unstructured...
AI in Drug Marketing: A Game Changer, Not a Threat
In an era where technology is transforming industries across the globe, Artificial intelligence (AI) stands at the forefront of revolutionizing Drug Marketing. However, with this powerful innovation...
Can AI Help You Unlock Strategic Intelligence?
In a pharmaceutical world driven by data and rapid change, success hinges on understanding the authentic conversations surrounding medications and therapy areas. Strategists need more than...
AI for Strategic Audience Analysis
In today’s healthcare landscape, connecting effectively with the right audience—whether Patients or Healthcare Providers (HCPs)—is critical. Traditional methods often struggle to capture the nuanced...