Let’s Talk Medicines
Great ideas often come from a great conversation, the Talking Medicines blog site is a place where you can find the latest thinking and trends in pharma marketing and data
CHAMPIONING WOMEN’S HEALTH THROUGH DATA
Women’s health issues, from the menopause to periods, have traditionally been under-represented in public health discourse and frequently are lacking media and marketing profile. However, in recent months women’s health issues have become far more visible, partly due...
CHAMPIONING WOMEN’S HEALTH THROUGH DATA
Women’s health issues, from the menopause to periods, have traditionally been under-represented in public health discourse and frequently are lacking media and marketing profile. However, in recent months women’s health issues have become far more visible, partly due...
DIVE DEEPER INTO OUR BLOGS
Talking Medicines shortlisted for Women’s Enterprise Scotland award
Left to Right: Nicola Johnson - AVP Customer Success, Jo Halliday - CEO, Elizabeth Fairley - COO We are delighted that Talking Medicines has been...
Keeping In-Pharmed
As a technology business with a focus on providing pharma marketers with data-based patient intelligence, it’s vital that we stay on top of the big...
Why ESG is not just for Big Business
ESG, or Environmental, Social and Governance can often be seen as the soft underbelly of business. A series of aspirational, yet vague goals which...
Why better understanding patient behaviours can build brand loyalty and trust
Changing market Consumers are changing. Their expectations are higher, and it is becoming ever more difficult for brands to stand out amongst...
Large Language Models: are they really sentient and don’t we have better uses for them?
So what’s all the fuss lately about having achieved sentient AI? Could that be true, given that the latest *extremely* large language models, have...
Women in data
The pharmaceutical industry has come a long way in a short period of time. The Covid-19 pandemic has accelerated digital transformation plans and...