Let’s Talk Medicines

Great ideas often come from a great conversation, the Talking Medicines blog site is a place where you can find the latest thinking and trends in pharma marketing and data

Can Patient-Centricity help to Transform Mental Healthcare?

Can Patient-Centricity help to Transform Mental Healthcare?

People living with schizophrenia, depression and other mental health conditions look to the healthcare system for relief but often, it only adds to their burden. Long wait times and packed appointment schedules form barriers to care, and when people finally do see...

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Psoriasis Patient Support

Psoriasis Patient Support

The Importance and Relevance of PSP'S Patient support programmes (PSPs) are increasingly important for pharmaceutical companies. The ability to wrap...

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Women In Healthcare

Women In Healthcare

Women In Healthcare Research A research project conducted by Lean In and McKinsey based on 11 healthcare companies for which they surveyed more than...

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Explosion of Social Media

Explosion of Social Media

How has the pandemic changed the social space? In recent years, the story of social media has been about cutting down. Spending less time...

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Patients are People First

Patients are People First

How do you translate patient-centered ambition into reality? #dothingsdifferently  The answer is, listen to your patients, how you do that can...

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Happiness vs Sentiment

Happiness vs Sentiment

What is Sentiment Analysis? Sentiment analysis can also be referred to as 'opinion mining' which is a natural language processing technique used to...

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