We connect medicines with their global digital patient voice

The smart way to understand patients.

Talk to us about our patient insights.

Join our patient community.

Digital innovators in connecting:

People | Medicines | Structured Insights


We believe that the patient should be at the centre of healthcare. We formed a data tech company to do that. We capture the global digital voice of the patient in a compliant way to provide curated digital insights to our clients both above and below the medicine brand. We give a digital window into aggregated views on how patients talk about & use individual medicines once they leave the pharmacy. Our social data is at a medicine level with metrics that Pharmaceutical Companies can use to support patient centric marketing decisions. Driving more effective medicines.

Patient Data Solutions 


Listen to the public digital voice through context analysis at a medicine level. Keeps your finger on the pulse.

Real World Persona

Validates target Patient group by medicine from Medsmart connected device(s) to identify real world insights. Go beyond prescription data.

Digital Focus Group

Unique real time structured insight giving digital dashboard on post prescription behaviours. Efficient way to view and measure what works.


Deep dive analysis allowing proactive strategic insights. Optimise your patient insights.

Our Team


Jo Halliday

Founder, CEO

Dr Elizabeth Fairley

Founder, COO

Dr Scott Crae MRCVS

Founder, Business Dev Director

Ben Cons


Rob Mackean

Finance Consultant

Kuljeet Sohanpal

Head Of Sales

Roma English Owen

Data Analyst

Vanja Popovic

Product Engineer

Gary Carson

Consultant Pharmacist

Toby Corner


Julie Regamey


Ellie Halliday

Customer Services

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Digital Health Blog

Ways to get smarter about taking Antibiotics

Ways to get smarter about taking Antibiotics

Some things that you may not know about antibiotics awareness.  We want to help you get smarter about Antibiotics through thinking about how & when you take them. One in Five people do not take all their medicine. Many drugs have to be maintained at fairly...

Patient, Patient, Patient !

Patient, Patient, Patient !

At about this time of year the reflection begins for brand planning. Is patient centricity on your agenda? Do you have insight to stay relevant for your patients? Do you get patient input? Digital engagement? Innovation? Medsmart® is an innovative digital tool that...

Award nomination for Taking Medicines!

Award nomination for Taking Medicines!

“The Women’s Enterprise Scotland Awards is a great vehicle for shining a spotlight on the emerging talent and some of the more established female leaders.”    Talking Medicines are delighted to have been nominated on the Invested Business category. As reported by...

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