The world’s organiser of patient intelligence by medicine
The smart way to understand patients.
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Innovators in structuring patient intelligence by medicine at scale
We believe that the patient should be at the centre of healthcare. We formed a data tech company to do just that. We capture the global digital voice of the patient in parallel with extensive compliance requirements in order to provide curated digital insights to our clients both above and below the medicine brand. We give a digital window into aggregated views on how patients talk about and use individual medicines once they leave the pharmacy. Our social data is at a medicine level with metrics that pharmaceutical companies can use to support patient centric marketing decisions. Driving more effective medicines.
Patient Intelligence Solutions
Conversational
Real World Persona
Validates target patient group by medicine from Medsmart connected device(s) to identify real world insights. Go beyond prescription data.
Digital Focus Group
Unique real time structured insight giving digital dashboard on post prescription behaviours. Efficient way to view and measure what works.
Custom
Our Team
Jo Halliday
Founder, CEO
Dr Elizabeth Fairley
Founder, COO
Dr Scott Crae MRCVS
Founder, Business Dev Director
Ben Cons
NXD
Rob Mackean
Finance Consultant
Ross Hutcheson
Marketing Manager
Roma English Owen
Data Analyst
Vanja Popovic
Product Engineer
Gary Carson
Consultant Pharmacist
Toby Corner
Biocurator
Julie Regamey
Ellie Halliday
Customer Services
Tech Nation Rising Stars
Proud Winner
Soldo Moonshot Award
Winner
Talent Works Award
Winner
Video about our data
Blog
Why does ‘Feelings Data’ matter to us?
We live in a world in which “feelings” symptoms carry far less gravitas than those that are physical. Though physical traits will always be paramount in disease tracking and treatment, we have realised that acknowledging how patients feel is just as important. Why is...
Feelings data – why collect it?
Personalised medicine is about getting patients on the right medicine, at the right time on the right dose. Many factors play into achieving this, none more so than patient involvement in their treatment plan – sharing their opinions and feelings at different stages...
Talking Medicines : Driving more Effective Medicines By Listening to Patient
Founders Jo Halliday, CEO and Elizabeth Fairley, COO of Talking Medicines recently collaborated with a US pharma trade publication based out of New York called pharma's almanac. The article published articulates their views on the opportunities for marketing in pharma...
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