We connect medicines with their global digital patient voice
The smart way to understand patients.
Talk to us about our patient insights.
Join our patient community.
Digital innovators in connecting:
People | Medicines | Structured Insights
We believe that the patient should be at the centre of healthcare. We formed a data tech company to do just that. We capture the global digital voice of the patient in parallel with extensive compliance requirements in order to provide curated digital insights to our clients both above and below the medicine brand. We give a digital window into aggregated views on how patients talk about and use individual medicines once they leave the pharmacy. Our social data is at a medicine level with metrics that pharmaceutical companies can use to support patient centric marketing decisions. Driving more effective medicines.
Patient Data Solutions
Conversational
Real World Persona
Validates target patient group by medicine from Medsmart connected device(s) to identify real world insights. Go beyond prescription data.
Digital Focus Group
Unique real time structured insight giving digital dashboard on post prescription behaviours. Efficient way to view and measure what works.
Custom
Our Team
Jo Halliday
Founder, CEO
Dr Elizabeth Fairley
Founder, COO
Dr Scott Crae MRCVS
Founder, Business Dev Director
Ben Cons
NXD
Rob Mackean
Finance Consultant
Kuljeet Sohanpal
Head Of Sales
Roma English Owen
Data Analyst
Vanja Popovic
Product Engineer
Gary Carson
Consultant Pharmacist
Toby Corner
Biocurator
Julie Regamey
Ellie Halliday
Customer Services
Tech Nation Rising Stars
Proud Winner
Soldo Moonshot Award
Winner
Talent Works Award
Winner
Watch Our Demo
Blog
The term ‘stroke’ being classed as a health condition & symptom
Of interest to us, health conditions are defined differently by patients and doctors. One example that we have come across recently in our annotation data, is the description of the term ‘stroke’. A stroke as we are all aware is a life-threatening event that happens...
How we can help fight the global cardiovascular health crisis
Cardiovascular diseases are the number one cause of death globally (CDC). CVD takes an estimated 17.9 million lives each year and accounts for a quarter of all deaths in the states and the UK (BHF). There are many medical risk factors that can contribute to...
The impact of coronavirus on ethnic minorities
Over the last few months we have seen an alarming number of deaths in ethnic minority groups due to coronavirus. In fact, the figures show that the death rate for Black and Asian people is four and three times greater respectively than for White people (Public Health...
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