The world’s organiser of patient intelligence by medicine
The smart way to understand patients.
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Innovators in structuring patient intelligence by medicine at scale
We believe that the patient should be at the centre of healthcare. We formed a data tech company to do just that. We capture the global digital voice of the patient in parallel with extensive compliance requirements in order to provide curated digital insights to our clients both above and below the medicine brand. We give a digital window into aggregated views on how patients talk about and use individual medicines once they leave the pharmacy. Our social data is at a medicine level with metrics that pharmaceutical companies can use to support patient centric marketing decisions. Driving more effective medicines.
Patient Intelligence Solutions
Conversational
Real World Persona
Validates target patient group by medicine from Medsmart connected device(s) to identify real world insights. Go beyond prescription data.
Digital Focus Group
Unique real time structured insight giving digital dashboard on post prescription behaviours. Efficient way to view and measure what works.
Custom
Our Team
Jo Halliday
Founder, CEO
Dr Elizabeth Fairley
Founder, COO
Dr Scott Crae MRCVS
Founder, Business Dev Director
Ben Cons
NXD
Rob Mackean
Finance Consultant
Ross Hutcheson
Marketing Manager
Roma English Owen
Data Analyst
Vanja Popovic
Product Engineer
Gary Carson
Consultant Pharmacist
Toby Corner
Biocurator
Julie Regamey
Project Manager
Ellie Halliday
Compliance and Legal
Tech Nation Rising Stars
Proud Winner
Soldo Moonshot Award
Winner
Talent Works Award
Winner
Video about our data
Blog
COVID-19 – The catalyst changing our health behaviour
We are in a period of limbo, having apparently weathered phase one of the Corona Virus wave. Now as autumn arrives we are bracing to see if we can avoid another peak over winter. Many of our past activities have resumed; we are back in bars, restaurants, gyms and...
Counterfeit medicines in Africa
What is a counterfeit medicine? A counterfeit medicine is a medical product which is substandard or falsified and therefore hasn’t undergone evaluation by any regulatory authority before making it to the correct patients. The WHO estimate that 10% of all medicines in...
Why text mining in social could be a game changer for personalised medicine
The improvement of tools to access information about diseases and treatments as well as the development of social media, is leading to more informed patients that want to be involved in their care. With an increasing number of patients with chronic conditions sharing...
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