We connect medicines with their global digital patient voice

The smart way to understand patients.

Talk to us about our patient insights.

Join our patient community.

Digital innovators in connecting:

People | Medicines | Structured Insights


We believe that the patient should be at the centre of healthcare. We formed a data tech company to do just that. We capture the global digital voice of the patient in parallel with extensive compliance requirements in order to provide curated digital insights to our clients both above and below the medicine brand. We give a digital window into aggregated views on how patients talk about and use individual medicines once they leave the pharmacy. Our social data is at a medicine level with metrics that pharmaceutical companies can use to support patient centric marketing decisions. Driving more effective medicines.

Patient Data Solutions 


Listen to the public digital voice through context analysis at a medicine level. Keeps your finger on the pulse.

Real World Persona

Validates target patient group by medicine from Medsmart connected device(s) to identify real world insights. Go beyond prescription data.

Digital Focus Group

Unique real time structured insight giving digital dashboard on post prescription behaviours. Efficient way to view and measure what works.


Deep dive analysis allowing proactive strategic insights. Optimise your patient insights.

Our Team


Jo Halliday

Founder, CEO

Dr Elizabeth Fairley

Founder, COO

Dr Scott Crae MRCVS

Founder, Business Dev Director

Ben Cons


Rob Mackean

Finance Consultant

Kuljeet Sohanpal

Head Of Sales

Roma English Owen

Data Analyst

Vanja Popovic

Product Engineer

Gary Carson

Consultant Pharmacist

Toby Corner


Julie Regamey


Ellie Halliday

Customer Services

Tech Nation Rising Stars

Proud Winner

Soldo Moonshot Award


Talent Works Award


Watch Our Demo


Engaging with patients at risk of developing cardiovascular disease

Engaging with patients at risk of developing cardiovascular disease

Cardiovascular disease (CVD) is more often than not caused by a build up of fatty material on the inside walls of the arteries that surround the heart. This build up of material causes the arteries to narrow which restricts the flow of blood to the heart. There are...

Why is adherence to Osteoporosis medicines so difficult?

Why is adherence to Osteoporosis medicines so difficult?

Looking at why adherence to Osteoporosis medicines is so difficult?   One of the biggest problems facing those at the frontline of managing and maintaining those with and at risk of osteoporosis, is ensuring that people adhere to their medication regimes – that...

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