The world’s organiser of patient intelligence by medicine

The smart way to understand patients.

Talk to us about patient intelligence.

Join our patient community.

Innovators in structuring patient intelligence by medicine at scale

 

We believe that the patient should be at the centre of healthcare. We formed a data tech company to do just that. We capture the global digital voice of the patient in parallel with extensive compliance requirements in order to provide curated digital insights to our clients both above and below the medicine brand. We give a digital window into aggregated views on how patients talk about and use individual medicines once they leave the pharmacy. Our social data is at a medicine level with metrics that pharmaceutical companies can use to support patient centric marketing decisions. Driving more effective medicines.

Patient Intelligence Solutions

Conversational

Listen to the public digital voice through context analysis at a medicine level. Keeps your finger on the pulse.

Real World Persona

Validates target patient group by medicine from Medsmart connected device(s) to identify real world insights. Go beyond prescription data.

Digital Focus Group

Unique real time structured insight giving digital dashboard on post prescription behaviours. Efficient way to view and measure what works.

Custom

Deep dive analysis allowing proactive strategic insights. Optimise your patient insights.

Our Team

 

Jo Halliday

Founder, CEO

Dr Elizabeth Fairley

Founder, COO

Dr Scott Crae MRCVS

Founder, Business Dev Director

Ben Cons

NXD

Rob Mackean

Finance Consultant

Ross Hutcheson

Marketing Manager

Roma English Owen

Data Analyst

Vanja Popovic

Product Engineer

Gary Carson

Consultant Pharmacist

Toby Corner

Biocurator

Julie Regamey

Biocurator

Ellie Halliday

Customer Services

Tech Nation Rising Stars

Proud Winner

Soldo Moonshot Award

Winner

Talent Works Award

Winner

Video about our data

Blog

Why does ‘Feelings Data’ matter to us?

Why does ‘Feelings Data’ matter to us?

We live in a world in which “feelings” symptoms carry far less gravitas than those that are physical. Though physical traits will always be paramount in disease tracking and treatment, we have realised that acknowledging how patients feel is just as important. Why is...

Feelings data – why collect it?

Feelings data – why collect it?

Personalised medicine is about getting patients on the right medicine, at the right time on the right dose. Many factors play into achieving this, none more so than patient involvement in their treatment plan – sharing their opinions and feelings at different stages...

Proud to be affiliated with: