We connect medicines with their global digital patient voice
The smart way to understand patients.
Talk to us about our patient insights.
Join our patient community.
Digital innovators in connecting:
People | Medicines | Structured Insights
We believe that the patient should be at the centre of healthcare. We formed a data tech company to do just that. We capture the global digital voice of the patient in parallel with extensive compliance requirements in order to provide curated digital insights to our clients both above and below the medicine brand. We give a digital window into aggregated views on how patients talk about and use individual medicines once they leave the pharmacy. Our social data is at a medicine level with metrics that pharmaceutical companies can use to support patient centric marketing decisions. Driving more effective medicines.
Patient Data Solutions
Conversational
Real World Persona
Validates target patient group by medicine from Medsmart connected device(s) to identify real world insights. Go beyond prescription data.
Digital Focus Group
Unique real time structured insight giving digital dashboard on post prescription behaviours. Efficient way to view and measure what works.
Custom
Our Team
Jo Halliday
Founder, CEO
Dr Elizabeth Fairley
Founder, COO
Dr Scott Crae MRCVS
Founder, Business Dev Director
Ben Cons
NXD
Rob Mackean
Finance Consultant
Kuljeet Sohanpal
Head Of Sales
Roma English Owen
Data Analyst
Vanja Popovic
Product Engineer
Gary Carson
Consultant Pharmacist
Toby Corner
Biocurator
Julie Regamey
Ellie Halliday
Customer Services
Tech Nation Rising Stars
Proud Winner
Soldo Moonshot Award
Winner
Talent Works Award
Winner
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Blog
Engaging with patients at risk of developing cardiovascular disease
Cardiovascular disease (CVD) is more often than not caused by a build up of fatty material on the inside walls of the arteries that surround the heart. This build up of material causes the arteries to narrow which restricts the flow of blood to the heart. There are...
Engaging with patients with health conditions that put them at high risk of getting seriously unwell from COVID-19
COVID-19 is a new illness that can affect your lungs and airways and is caused by a virus called coronavirus. Everyone is at risk of getting COVID-19, however, certain individuals are more likely to become seriously unwell if they contract it. These people are...
Why is adherence to Osteoporosis medicines so difficult?
Looking at why adherence to Osteoporosis medicines is so difficult? One of the biggest problems facing those at the frontline of managing and maintaining those with and at risk of osteoporosis, is ensuring that people adhere to their medication regimes – that...
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