The world’s organiser of patient intelligence by medicine

The smart way to understand patients.

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Innovators in structuring patient intelligence by medicine at scale

 

We believe that the patient should be at the centre of healthcare. We formed a data tech company to do just that. We capture the global digital voice of the patient in parallel with extensive compliance requirements in order to provide curated digital insights to our clients both above and below the medicine brand. We give a digital window into aggregated views on how patients talk about and use individual medicines once they leave the pharmacy. Our social data is at a medicine level with metrics that pharmaceutical companies can use to support patient centric marketing decisions. Driving more effective medicines.

Patient Intelligence Solutions

Conversational

Listen to the public digital voice through context analysis at a medicine level. Keeps your finger on the pulse.

Real World Persona

Validates target patient group by medicine from Medsmart connected device(s) to identify real world insights. Go beyond prescription data.

Digital Focus Group

Unique real time structured insight giving digital dashboard on post prescription behaviours. Efficient way to view and measure what works.

Custom

Deep dive analysis allowing proactive strategic insights. Optimise your patient insights.

Our Team

 

Jo Halliday

Founder, CEO

Dr Elizabeth Fairley

Founder, COO

Dr Scott Crae MRCVS

Founder, Business Dev Director

Ben Cons

NXD

Rob Mackean

Finance Consultant

Ross Hutcheson

Marketing Manager

Roma English Owen

Data Analyst

Vanja Popovic

Product Engineer

Gary Carson

Consultant Pharmacist

Toby Corner

Biocurator

Julie Regamey

Project Manager

Ellie Halliday

Compliance and Legal

Tech Nation Rising Stars

Proud Winner

Soldo Moonshot Award

Winner

Talent Works Award

Winner

Video about our data

Blog

COVID-19 – The catalyst changing our health behaviour

COVID-19 – The catalyst changing our health behaviour

We are in a period of limbo, having apparently weathered phase one of the Corona Virus wave. Now as autumn arrives we are bracing to see if we can avoid another peak over winter. Many of our past activities have resumed; we are back in bars, restaurants, gyms and...

Counterfeit medicines in Africa

Counterfeit medicines in Africa

What is a counterfeit medicine? A counterfeit medicine is a medical product which is substandard or falsified and therefore hasn’t undergone evaluation by any regulatory authority before making it to the correct patients. The WHO estimate that 10% of all medicines in...

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