The world’s organiser of patient intelligence by medicine
The smart way to understand patients.
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Innovators in structuring patient intelligence by medicine at scale
We believe that the patient should be at the centre of healthcare. We formed a data tech company to do just that. We capture the global digital voice of the patient in parallel with extensive compliance requirements in order to provide curated digital insights to our clients both above and below the medicine brand. We give a digital window into aggregated views on how patients talk about and use individual medicines once they leave the pharmacy. Our social data is at a medicine level with metrics that pharmaceutical companies can use to support patient centric marketing decisions. Driving more effective medicines.
Patient Intelligence Solutions
Conversational
Real World Persona
Validates target patient group by medicine from Medsmart connected device(s) to identify real world insights. Go beyond prescription data.
Digital Focus Group
Unique real time structured insight giving digital dashboard on post prescription behaviours. Efficient way to view and measure what works.
Custom
Our Team
Jo Halliday
Founder, CEO
Dr Elizabeth Fairley
Founder, COO
Dr Scott Crae MRCVS
Founder, Business Dev Director
Ben Cons
NXD
Rob Mackean
Finance Consultant
Ross Hutcheson
Marketing Manager
Roma English Owen
Data Analyst
Vanja Popovic
Product Engineer
Gary Carson
Consultant Pharmacist
Toby Corner
Biocurator
Julie Regamey
Project Manager
Ellie Halliday
Compliance and Legal
Tech Nation Rising Stars
Proud Winner
Soldo Moonshot Award
Winner
Talent Works Award
Winner
Video about our data
Blog
The Prevalence of Mental Health Issues in The UK
The understanding of mental health has accelerated over the past decade, with the stigma slowly fading away. In the past year alone there has been a substantial shift with the government directly addressing the scale of the issue through making a £5 Million budget...
Long Covid
In the last weeks and months, we have seen real evidence that COVID-19 is around for good and that it is not just as the brief flu-like illness that we initially thought it was. Though it is true that most people only experience COVID-19 short term, it has become...
World Heart Day 2020
Today marks the twentieth World Heart Day (WHD). What is it and why is it so important? Established by the World Heart Federation (WHF), World Heart Day is all about bringing the cardiovascular community together to educate and inspire people all around the world to...
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