The world’s organiser of patient intelligence by medicine

The smart way to understand patients.

Talk to us about patient intelligence.

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Innovators in structuring patient intelligence by medicine at scale


We believe that the patient should be at the centre of healthcare. We formed a data tech company to do just that. We capture the global digital voice of the patient in parallel with extensive compliance requirements in order to provide curated digital insights to our clients both above and below the medicine brand. We give a digital window into aggregated views on how patients talk about and use individual medicines once they leave the pharmacy. Our social data is at a medicine level with metrics that pharmaceutical companies can use to support patient centric marketing decisions. Driving more effective medicines.

Patient Intelligence Solutions


Listen to the public digital voice through context analysis at a medicine level. Keeps your finger on the pulse.

Real World Persona

Validates target patient group by medicine from Medsmart connected device(s) to identify real world insights. Go beyond prescription data.

Digital Focus Group

Unique real time structured insight giving digital dashboard on post prescription behaviours. Efficient way to view and measure what works.


Deep dive analysis allowing proactive strategic insights. Optimise your patient insights.

Our Team


Jo Halliday

Founder, CEO

Dr Elizabeth Fairley

Founder, COO

Dr Scott Crae MRCVS

Founder, Business Dev Director

Ben Cons


Rob Mackean

Finance Consultant

Ross Hutcheson

Marketing Manager

Roma English Owen

Data Analyst

Vanja Popovic

Product Engineer

Gary Carson

Consultant Pharmacist

Toby Corner


Julie Regamey

Project Manager

Ellie Halliday

Compliance and Legal

Tech Nation Rising Stars

Proud Winner

Soldo Moonshot Award


Talent Works Award


Video about our data


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