Blog Post

Curated AI Models: Elevating Healthcare Marketing with Drug-GPT Q&A

September 13, 2023

In today’s fast-paced world of brand planning and personalized marketing, leveraging AI isn’t just a choice—it’s a strategic necessity. Enter Drug-GPT, our curated AI model that has the power to transform your approach. In this post, we’ll delve into how Drug-GPT differentiates over ChatGPT in boosting healthcare brand strategies and personalized marketing campaigns.


Specialized Insights for Precision

In the competitive landscape of brand planning, precision sets you apart. Drug-GPT Q&A excels by using meticulously curated data tailored to specific domains. This data is a goldmine of insights gathered from non-clinical sources such as social communities, surveys, claims, registries across different voices – patients, healthcare professionals (HCPs), key opinion leaders (KOLs), and digital opinion leaders (DOLs). The most relevant extracts to a user’s question are retrieved from the curated data, to be used as knowledge to generate an answer. An AI model is only as useful as its knowledge base, and with Drug-GPT Q&A, you’re not just getting information; you’re gaining insights rooted in real-world experiences.


Unveiling Insights Through Experimentation

In our comprehensive comparative analysis, we put Drug-GPT Q&A head-to-head with ChatGPT in real-world scenarios. The results were clear: Drug-GPT’s specialization took effectiveness to a new level. With its access to curated data, Drug-GPT effortlessly delivered insights that were not only factually precise but also perceptive and actionable, grounded in the experiences of patients, HCPs, KOLs and DOLs. Insights generated by ChatGPT were broader and more general, valuable for readers seeking high-level understanding of the topics, but lacking depth and personal insights. Drug-GPT provides targeted and in-depth insights into the specific challenges faced by these individuals. What also sets Drug-GPT apart is its transparency and reliability, mitigating the risk of “hallucinated” answers.


A Paradigm Shift in Brand Planning

As we look to the future, one thing is certain – Drug-GPT transforms brand planning and personalized marketing. Our use of curated data and specialized Large Language Models (LLMs) elevates your strategies, providing unmatched authenticity and resonance. The comparative analysis highlights the importance of considering the AI model’s perspective, depth of knowledge and currency when evaluating the usefulness of generated information in healthcare applications. While ChatGPT has its merits, Drug-GPT stands out with tailored precision, enabling you to connect more deeply with your healthcare audience and steer your brand toward resounding success.


The Future of Strategic Excellence

In the dynamic world of brand planning and marketing, Drug-GPT Q&A emerges as the solution that empowers and revolutionizes your efforts. It bridges the gap between AI-generated insights and human connections, ushering in a new era of strategic excellence. Embrace its specialized capabilities and usher in a future marked by relevance, resonance, and impact for your brand.


Learn More 

Interested in diving deeper? Feel free to download our recently published academic paper titled: Comparative analysis of Drug-GPT and ChatGPT LLMs for healthcare insights: Evaluating accuracy and relevance in Patient and HCP contexts.” Download the paper here 



Comparative Analysis of Drug-GPT and ChatGPT LLMs for Healthcare Insights: Evaluating Accuracy and Relevance in Patient and HCP Contexts’, Giorgos Lysandrou and Roma English Owen and Kirsty Mursec and Grant Le Brun and Elizabeth A. L. Fairley ,arXiv, 2023

Read More Blogs