What are HCPs really taking away from your messaging? How does their perception shift over time and how does that impact the effectiveness of strategic campaigns?
Join Scott Crae, Co-Founder, and d Josh Eadsforth, Product Owner at Talking Medicines, for a session exploring how Advanced Data Science and AI can help quantify HCP alignment and track campaign impact with clarity. Most importantly, we’ll show how to confidently answer the question: Has it worked?
At the core of this session is a real challenge faced by Med Comms, Medical Affairs, and PR teams: measuring how well messages land across the lifecycle of a campaign and beyond.
This is where Talking Medicines Advanced Data Science and AI comes in—we have ready trained models to curate real-world, health-related data to deliver actionable intelligence and tracking of messaging over time.
In this session, you’ll learn how to:
✅ Track HCP sentiment and message alignment across campaign stages
✅ Visualize how brand narratives perform over time
✅ Compare HCP responses by theme, specialty, and competitor
✅ Achieve an 80%+ productivity lift in campaign intelligence tracking
Walk away with a deeper understanding of how our solution helps you analyze HCP alignment with your messaging campaigns and how to build smarter, data-driven strategies that resonate.
If you’re refining narratives, measuring impact, or looking for sharper tools to calculate ROI – Get in touch today to learn more,
