Talking Medicines transforms unstructured, real-life data into actionable intelligence. By combining Advanced Data Science, AI, Machine Learning, and Natural Language Processing with deep Life Sciences expertise, we deliver precise intelligence that enables strategic, data-driven decision making.
At the heart of this capability is the Message Resonance Score™, a proprietary metric that quantifies a message’s ability to influence Healthcare Professional behavior.
The Message Resonance Score™ measures alignment between messaging and real-life captured data. It provides a structured way to understand whether communications are landing as intended in real-world environments. In specific use cases, it quantifies a message’s ability to influence doctors’ behavior.
The principle is straightforward. Does what people are saying actually reflect what we intended to communicate?
Message Resonance Score ™ – How is it calculated?
This alignment is expressed on a 1.0 to 5.0 scale. 1.0 represents strong misalignment. 5.0 represents strong alignment.
A higher score indicates that real-world communications support the intended message. A lower score indicates divergence between strategy and observed communication. Mid-range scores indicate partial alignment and signal opportunities for refinement.
The Message Resonance Score™ is designed to be a simple, powerful KPI. It translates qualitative communication into a measurable indicator grounded in real-life captured data. Rather than relying on assumptions or anecdotal feedback, Med Comm Agencies and Pharma can assess whether their messages are aligned with how they are being understood and expressed in reality.
Message Resonance Score ™ – Output
By making alignment measurable, the Message Resonance Score™ enables greater precision in communication strategy and clearer visibility into whether intended messages are influencing behavior.
To learn more about why our Message Resonance Score™ is the differentiator for our Agency and Pharma customers, read our blog ‘Why the Message Resonance Score™ matters’.
