Optimizing Medical Affairs Communication with DrugVoice
At a Glance
Challenges
- Time consuming analysis
- Inadequate message alignment
- Limited behavioural insights
Benefits
- A robust quantitative measurement of alignment at a population and HCP level
- Share of voice
- Decision making tool for evaluation and planning of educational materials
Customer Objective
Healthcare Advertising Agency F struggled to understand and measure the impact and effectiveness of educational material that their Pharma Client’s Medical Affairs team were providing HCP’s/MSL’s with, was effective at communicating the brands key messages.
Brief
Leverage DrugVoice to analyze alignment between HCP/MSL data (from interviews) and the Client’s Medical Affairs teams key brand messages to:
- Group HCPs/MSLs by their alignment with specific key brand messages
- Assess alignment levels for individual HCPs/MSLs
- Track changes in alignment over time as a Key Performance Indicator
Solution
This AI-assisted approach led to an 80% improvement in efficiency and provided longitudinal insights, decreasing manual bias and processing more data from diverse sources. It allowed the Agency to gain a better understanding of HCP/MSL alignment with key messages. In return, allowing the Agency to monitor the impact of their Medical Affairs work on HCP/MSL conversations and alignment levels as well as identify areas for improvement for optimization of future material.
DrugVoice helps Strategists see key insights, enabling impactful and consistently aligned messaging across all channels
Contact Britt Gibson, Manager Global Customer Engagement, at britt@talkingmedicines.com.
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