The $20B Question: Why Behavior Still Feels Elusive US Pharma spends approximately $20 billion each year marketing to...
Talking Medicines Blogs
Great strategies start with understanding People. Explore our Talking Medicines blogs for insights on HCP and Patient intelligence, workforce engagement, data science, and the latest industry news.
What is TMLabs? The R&D Innovation Engine Powering Predictive Intelligence in Life Sciences
What is TMLabs? The R&D Innovation Engine Powering Predictive Intelligence in Life Sciences TMLabs is the...
Message Resonance Score™: Surface the Real Market Narrative First
Data is everywhere. Competitive advantage comes from how early you see the signal and act. Most Agencies aren’t short...
Top 8 Governance Considerations for AI in Pharma
AI Governance in Pharma: Essential Considerations for Responsible Innovation As Artificial Intelligence (AI) continues...
GLP-1s in India: A New Frontier in Affordable Weight Loss and Diabetes Care
The Patent Cliff That Changed Everything Within days of the patent expiry, Indian pharmaceutical companies launched a...
What if Message Resonance Score™ Became the Most Valuable Metric in Pharma Marketing?
When One Message Does Not Fit All Advances in data science and intelligent analytics are accelerating the shift toward...
Closing the AI Training Gap in the Workplace
How HR leaders can turn learning into measurable workforce performance Artificial intelligence is entering the...
Change Communication in the Workplace: Making Change Clearer for Employees
How HR leaders can understand whether change communications resonate with employees Organizations today are...
The Expanding Horizon of GLP-1 Therapies: Beyond Diabetes
Glucagon-like peptide-1 (GLP-1) receptor agonists have long been established as effective treatments for type 2...
The Future MSLs: From Field Force to Scientific Intelligence Network
The role of MSLs is evolving rapidly. In the previous blog in this series, Rewriting the MSL Playbook: From Activity...
Rewriting the MSL Playbook: From Activity Metrics to Predictive Scientific Intelligence
In the first blog in our Medical Affairs Transformation series: The MSL Playbook Is Broken: How Predictive...
The Ethics of Health Data: Turning Patient Conversations into Intelligence the World Can Trust
Ethics in Health Data: Building Intelligence the World Can Trust Artificial Intelligence is rapidly becoming embedded...