Using Advanced Data Science & AI to Quantify HCP Alignment for Campaign Intelligence
What are HCPs really taking away from your messaging? How does their perception shift over time and how does that impact the effectiveness of strategic campaigns?
Resources
The Talking Room:
Beyond the Buzz: Why Life Sciences Needs More Than Off-the-Shelf AI
Inside This Session
In a world increasingly saturated with AI solutions, one thing’s become clear: off-the-shelf AI isn’t built for the complexities of Life Sciences.
Join Dr Elizabeth Fairley, Founder & Chief Data Officer, and Roma English Owen, Senior Manager, Data Intelligence & Analytics, to explore what Healthcare and Pharma Marketers really need from AI driven intelligence.
We’ll cut through the hype and explore why off-the-shelf doesn’t cut through.
More from The Talking Room
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Capturing HCP Signals at Congress through Advanced Data Science & AI
There is a mass of unstructured Real-World health related data surrounding every major healthcare Congress, some of these will be critical signals, but are you picking them up from the noise?
What Does Good AI Look Like?
Join us for an in-depth conversation into ‘What Good AI Looks Like?’ This session will feature a discussion with the Founders of Talking Medicines – Jo Halliday, Elizabeth Fairley.