Beyond the Buzz: Why Life Sciences Needs More Than Off-the-Shelf AI
Unpack what Healthcare and Pharma Marketers really need from AI—and why Advanced Data Science is the key to unlocking value from complex healthcare data in this session.
Resources
The pressure to win competitive RFPs and deliver flawlessly has never been greater in Pharma and Healthcare communications. Pharma clients expect fast turnaround, deep intelligence, and measurable impact. But when every agency claims to “know the Patient” or “speak for the HCP,” how do you truly stand out?
Unpack what Healthcare and Pharma Marketers really need from AI—and why Advanced Data Science is the key to unlocking value from complex healthcare data in this session.
What are HCPs really taking away from your messaging? How does their perception shift over time and how does that impact the effectiveness of strategic campaigns?
There is a mass of unstructured Real-World health related data surrounding every major healthcare Congress, some of these will be critical signals, but are you picking them up from the noise?