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More brands are investing in direct-to-consumer (DTC) marketing. But the ones making the biggest impact are using AI-powered HCP analytics to guide when, where, and how they show up for Patients....
The NVIDIA GTC 2025 conference offered a front-row seat to the most transformative innovations in AI, and healthcare was front and center. From federated learning to Agentic AI, and from high-speed...
What’s Next for Women’s Health? Highlights from this year's FemHealth Integrates in Manchester Last week’s FemHealth Integrates Conference in Manchester brought together leaders across healthcare,...
Written by Jo Halliday, CEO, Talking Medicines After spending the past three weeks in Silicon Valley, at Talking Medicines we have been struck by the stark differences—and surprising...
The European Commission has launched the EU AI Act, the first comprehensive regulation governing artificial intelligence (AI) in the world. As of 02 February 2025, businesses are facing a crucial...
Building a successful business in today’s fast-paced world requires vision, strategy, and the right support at every stage of growth. At Talking Medicines, we are embracing opportunities to scale...
Written by Jo Halliday, CEO, Talking Medicines Talking Medicines has taken a high-profile residency in Silicon Valley as part of the Scottish Government/SDI Market Booster Program, marking a...
More than 80% of industry experts are already incorporating AI into their strategies, according to research by and for good reason. AI-driven insights are enabling better decision-making, improving...
Rare disease communities face unique challenges that extend beyond patient care—challenges that are often overlooked in broader health strategies. With over 7,000 rare diseases affecting small,...
In Healthcare Marketing, understanding the nuanced perspectives of both Healthcare Professionals (HCPs) and Patients is critical. Whether you’re managing the launch of a new drug or supporting...
Written by, Elizabeth Fairley, COO & CDO at Talking Medicines With NVIDIA losing over $600 billion in market value today, the focus is all on what caused it—DeepSeek AI. Before jumping to...
As Artificial Intelligence (AI) becomes increasingly indispensable in Healthcare Professional (HCP) targeting and engagement, it is reshaping the landscape of Healthcare Marketing. A recent survey...
