CHAMPIONING WOMEN’S HEALTH THROUGH DATA

CHAMPIONING WOMEN’S HEALTH THROUGH DATA

Women’s health issues, from the menopause to periods, have traditionally been under-represented in public health discourse and frequently are lacking media and marketing profile. However, in recent months women’s health issues have become far more visible, partly due...
Keeping In-Pharmed

Keeping In-Pharmed

As a technology business with a focus on providing pharma marketers with data-based patient intelligence, it’s vital that we stay on top of the big news and trends driving pharma marketing.   One of the ways we do this is by following pharma marketing...
Why ESG is not just for Big Business

Why ESG is not just for Big Business

ESG, or Environmental, Social and Governance can often be seen as the soft underbelly of business. A series of aspirational, yet vague goals which may appear to have little or no direct impact on ‘hard-headed business’ – especially in today’s competitive...