AI Is Already Part of Clinical Practice A recent UK survey shows that one in four GPs are already using generative AI...
Talking Medicines Blogs
Great strategies start with understanding People. Explore our Talking Medicines blogs for insights on HCP and Patient intelligence, workforce engagement, data science, and the latest industry news.
Message Resonance in Practice: The Top Talking Medicines Blogs of 2025
As 2025 comes to a close, one theme stands out in our conversations with customers: understanding how messages land...
Listening at Scale: Why Employee Intelligence Will Define People Strategy in 2026
As we close out 2025, one theme has become unmistakably clear. Employee voice is no longer a “nice to have.” It is a...
AI in Healthcare 2025: We’ve Only Just Begun
Written by: COO/CDO, Founder, Elizabeth Fairley The acceleration is real - but the transformation is going to be...
Bridging the Gap: How AI is Powering Smarter DTC Campaigns with HCP Analytics
More brands are investing in direct-to-consumer (DTC) marketing. But the ones making the biggest impact are using...
The New Competitive Advantage in Pharma Marketing: Measurement That Moves Minds and Scripts
Written by: COO/CDO, Founder, Elizabeth Fairley In today’s crowded, hyper-competitive pharmaceutical landscape,...
Build vs. Buy in the Age of AI: Why Purpose-Built Solutions Are Now Driving Revenue, Not Just Efficiency
For more than a decade, the build-versus-buy debate has surfaced every time a new wave of technology reaches the life...
From SEO to GEO: Why Pharma Marketing Needs a New Data Foundation
How Talking Medicines Is Positioned to Lead For more than a decade, healthcare marketers have lived in an SEO world -...
How PeopleVoice Helps CPOs Strengthen Employee Wellbeing Programs
Why Employee Voice Matters in Wellbeing A recent report shows that 80% of large firms in the U.S. now offer at least...
PeopleVoice: Shaping the Future of Employee Intelligence with AI
The way organizations listen to, understand, and act on the voice of their people is changing. As AI rapidly reshapes...
Why Manual Analysis Is Holding Pharma Marketers Back and How AI Can Help
Pharma brand teams are in the thick of 2026 planning. Budgets are tight, timelines are squeezed, and there’s more data...
From Metrics to Meaning: Using Advanced Data Science & AI in Pharma Marketing to Prove Campaign Impact
Pharma marketing teams are under increasing pressure to demonstrate measurable value. Traditional KPIs like...