Blog Posts
Great strategies start with understanding People. Explore our blogs for insights on HCP and Patient intelligence, workforce engagement, data science, and the latest industry news
Boosting Your Healthcare Ad Agency’s Success with Drug-GPT
Boosting Your Healthcare Ad Agency's Success with Drug-GPT Over the past year, various Generative Pre-Trained...
The Role of Artificial Intelligence within Mental Health
Following mental health awareness week it is important to recognise that 1 in 4 people will experience a mental health problem of some kind each year in England.
Classifying Patient and Professional Voice in Social Media Health Posts: Understanding the Power of Words
We continue to contribute toward the scientific validation of analysing social media to listen to the Voice of the Patient. We are advancing knowledge in this field through AI. Read a summary of the research article below put together by Talking Medicines.
Understanding KOLs and DOLs: Their Crucial Roles in Healthcare and Influencer Marketing
Introduction In today's ever-evolving landscape of healthcare, remaining informed and connected is paramount....
Step out your comfort zone with Artificial Intelligence
Step out your comfort zone with Artificial Intelligence The healthcare industry continues to evolve as machine...
Searching for answers – Women with autoimmune conditions look to online communities for support
Searching for answers – Women with autoimmune conditions look to online communities for support Women...
Women Turning to Social Media for Support as they Go through the Menopause
Women Turning to Social Media for Support as they Go through the Menopause There has been a sharp increase in...
Empowering Health Literacy: The Path to Informed Decision-Making and Better Health Outcomes
The Path to Informed Decision-Making and Better Health Outcomes Health literacy goes beyond the ability to read...
Myth vs. Reality: Unraveling the Top 5 AI Misconceptions
Artificial Intelligence (AI) has become an integral part of modern life, influencing industries from healthcare to...
Speak Their Language: The Role of NLP in Tailoring Healthcare Marketing Strategies
Introduction In the ever-evolving landscape of healthcare marketing, the ability to effectively communicate with...
Empowering Patient-Centric Healthcare: AI Integration, Health Literacy, and Insights
A conversation with industry thought leaders and patient advocates, Matt Eagles and Trishna Bharadia. Introduction In...
Get ready for 2024 with AI and LLMs on Patient and HCP Data
Coming to the end of 2023, it’s time to reflect on how Advanced Data Science and Artificial Intelligence has redefined...