Blog Posts
Great strategies start with understanding People. Explore our blogs for insights on HCP and Patient intelligence, workforce engagement, data science, and the latest industry news
Real Voices, Real Data: Fueling the Future of AI in HCP Analytics
In a world shaped by data and constant change, the real competitive advantage lies in listening—to the authentic,...
Classifying Patient and Professional Voice in Social Media Health Posts: Understanding the Power of Words
We continue to contribute toward the scientific validation of analysing social media to listen to the Voice of the Patient. We are advancing knowledge in this field through AI. Read a summary of the research article below put together by Talking Medicines.
The Role of Artificial Intelligence within Mental Health
Following mental health awareness week it is important to recognise that 1 in 4 people will experience a mental health problem of some kind each year in England.
Boosting Your Healthcare Ad Agency’s Success with Drug-GPT
Boosting Your Healthcare Ad Agency's Success with Drug-GPT Over the past year, various Generative Pre-Trained...
Data-Driven Healthcare: Exploring the Impact of Big Data in Medicine
Data-Driven Healthcare: Exploring the Impact of Big Data in Medicine Patient-Centric Insights: Big Data and...
Step out your comfort zone with Artificial Intelligence
Step out your comfort zone with Artificial Intelligence The healthcare industry continues to evolve as machine...
Understanding KOLs and DOLs: Their Crucial Roles in Healthcare and Influencer Marketing
Introduction In today's ever-evolving landscape of healthcare, remaining informed and connected is paramount....
Myth vs. Reality: Unraveling the Top 5 AI Misconceptions
Artificial Intelligence (AI) has become an integral part of modern life, influencing industries from healthcare to...
Searching for answers – Women with autoimmune conditions look to online communities for support
Searching for answers – Women with autoimmune conditions look to online communities for support Women...
Women Turning to Social Media for Support as they Go through the Menopause
Women Turning to Social Media for Support as they Go through the Menopause There has been a sharp increase in...
Empowering Health Literacy: The Path to Informed Decision-Making and Better Health Outcomes
The Path to Informed Decision-Making and Better Health Outcomes Health literacy goes beyond the ability to read...
Speak Their Language: The Role of NLP in Tailoring Healthcare Marketing Strategies
Introduction In the ever-evolving landscape of healthcare marketing, the ability to effectively communicate with...