Blog Posts
Great strategies start with understanding People. Explore our blogs for insights on HCP and Patient intelligence, workforce engagement, data science, and the latest industry news
Health Data: A critical element to help the SDG’s
Big Data The volume of data in the world is increasing dramatically. According to United Nations, 64.2 zettabytes of...
Psoriasis Patient Support
The Importance and Relevance of PSP'S Patient support programmes (PSPs) are increasingly important for pharmaceutical...
Women In Healthcare
Women In Healthcare Research A research project conducted by Lean In and McKinsey based on 11 healthcare companies for...
Explosion of Social Media
How has the pandemic changed the social space? In recent years, the story of social media has been about cutting down....
Patients are People First
How do you translate patient-centered ambition into reality? #dothingsdifferently The answer is, listen to your...
Happiness vs Sentiment
What is Sentiment Analysis? Sentiment analysis can also be referred to as 'opinion mining' which is a natural language...
Talking Medicines Academic Paper 1 : Classifying Patient Voices
The team at Talking Medicines are delighted to have published an academic paper on the methodologies behind the...
Where Do Patients Hang Out?
Bankmycell, 2021 It is important we remember that patients are people... 48.2% of our worldwide population own a...
Gold vs Coal Through AI
The Value of AI According to one article, 'Masters in Data Analytics' written by Maryville university, "The world was...
Regulatory & Compliance at Talking Medicines
Overview At Talking Medicines, we understand how regulated the pharmaceutical industry is, and understand that within...
What can Pharma learn from other sectors about measuring brand equity?
Marketing Excellence encompasses the actual delivery of promised benefits to the end-user. For the Pharma sector,...
#DoThingsDifferently
“We can do better towards our patients, we should do better, we must do better” (Pharma marketing exec 2021). So what...