Blog Posts
Great strategies start with understanding People. Explore our blogs for insights on HCP and Patient intelligence, workforce engagement, data science, and the latest industry news
When Medicines Become Subscriptions: The Blurring of Patient and Consumer
Recently a new chapter quietly began in healthcare. GLP-1 therapies, already reshaping the landscape of obesity and...
Top 8 Governance Considerations for AI in Pharma
AI Governance in Pharma: Essential Considerations for Responsible Innovation As Artificial Intelligence (AI) continues...
GLP-1s in India: A New Frontier in Affordable Weight Loss and Diabetes Care
The Patent Cliff That Changed Everything Within days of the patent expiry, Indian pharmaceutical companies launched a...
What if Message Resonance Score™ Became the Most Valuable Metric in Pharma Marketing?
When One Message Does Not Fit All Advances in data science and intelligent analytics are accelerating the shift toward...
Closing the AI Training Gap in the Workplace
How HR leaders can turn learning into measurable workforce performance Artificial intelligence is entering the...
Change Communication in the Workplace: Making Change Clearer for Employees
How HR leaders can understand whether change communications resonate with employees Organizations today are...
The Expanding Horizon of GLP-1 Therapies: Beyond Diabetes
Glucagon-like peptide-1 (GLP-1) receptor agonists have long been established as effective treatments for type 2...
The Future MSLs: From Field Force to Scientific Intelligence Network
The role of MSLs is evolving rapidly. In the previous blog in this series, Rewriting the MSL Playbook: From Activity...
Rewriting the MSL Playbook: From Activity Metrics to Predictive Scientific Intelligence
In the first blog in our Medical Affairs Transformation series: The MSL Playbook Is Broken: How Predictive...
The Ethics of Health Data: Turning Patient Conversations into Intelligence the World Can Trust
Ethics in Health Data: Building Intelligence the World Can Trust Artificial Intelligence is rapidly becoming embedded...
How Agencies Stay Indispensable When Clients Demand Predictable ROI
Clients in Pharma now expect predictable ROI from Med Comms investments. They need evidence that strategic...
Understanding Gene Therapy: A Groundbreaking Approach
A New Approach to Treating Rare Genetic Diseases Traditional treatments for rare genetic diseases often focus on...