Blog Posts
Great strategies start with understanding People. Explore our blogs for insights on HCP and Patient intelligence, workforce engagement, data science, and the latest industry news
Connected Patient Journeys: How Message Resonance Is Redefining Engagement
Why Patient behavior is reshaping Pharma marketing strategies For years, Pharma marketing has been structured around...
Motivation and Behavior: The Influence of GLP-1 Therapies Beyond Metabolic Health
GLP-1: More Than a Metabolic Hormone Glucagon-like peptide-1 (GLP-1) receptor agonists are increasingly becoming one...
The GLP-1 Narrative is Splitting: Convenience vs Coverage
The GLP-1 Inflection Point Coming out of industry news this past week are two developments that, on the surface, look...
Talking Medicines and Socialgist Partner to Capture the GLP-1 Consumer Voice from Real-Life Conversations
The GLP-1 consumer shift is clear, but the signals behind it are often hard to see. That’s why we’ve partnered with...
GLP-1s and the Information Explosion: When Consumer Curiosity Meets AI-Driven Health Decisions
The Rise of the Health-Seeking Consumer We are witnessing a fundamental shift: Patients are no longer simply passive...
Rethinking Persona Modeling in Pharma: A Missed Opportunity
The $20B Question: Why Behavior Still Feels Elusive US Pharma spends approximately $20 billion each year marketing to...
What is TMLabs? The R&D Innovation Engine Powering Predictive Intelligence in Life Sciences
What is TMLabs? The R&D Innovation Engine Powering Predictive Intelligence in Life Sciences TMLabs is the...
Message Resonance Score™: Surface the Real Market Narrative First
Data is everywhere. Competitive advantage comes from how early you see the signal and act. Most Agencies aren’t short...
When Medicines Become Subscriptions: The Blurring of Patient and Consumer
Recently a new chapter quietly began in healthcare. GLP-1 therapies, already reshaping the landscape of obesity and...
Top 8 Governance Considerations for AI in Pharma
AI Governance in Pharma: Essential Considerations for Responsible Innovation As Artificial Intelligence (AI) continues...
GLP-1s in India: A New Frontier in Affordable Weight Loss and Diabetes Care
The Patent Cliff That Changed Everything Within days of the patent expiry, Indian pharmaceutical companies launched a...
What if Message Resonance Score™ Became the Most Valuable Metric in Pharma Marketing?
When One Message Does Not Fit All Advances in data science and intelligent analytics are accelerating the shift toward...