Blog Posts
Great strategies start with understanding People. Explore our blogs for insights on HCP and Patient intelligence, workforce engagement, data science, and the latest industry news
Bridging the Gap: How AI is Powering Smarter DTC Campaigns with HCP Analytics
More brands are investing in direct-to-consumer (DTC) marketing. But the ones making the biggest impact are using...
Why Message Resonance Matters: Turning Real-Life HCP Voice into Measurable Intelligence
Pharma invests heavily in marketing scientific information to HCPs, $23 billion to be more exact according to a report...
The New Competitive Advantage in Pharma Marketing: Measurement That Moves Minds—and Scripts
Written by: COO/CDO, Founder, Elizabeth Fairley In today’s crowded, hyper-competitive pharmaceutical landscape,...
Strengthening Strategic Alignment: Using HCP Message Resonance and Analytics to Inform Brand Decisions
Why Strategic Alignment Matters Across the Brand Lifecycle In Pharma marketing, consistency is one of the hardest...
Build vs. Buy in the Age of AI: Why Purpose-Built Solutions Are Now Driving Revenue, Not Just Efficiency
For more than a decade, the build-versus-buy debate has surfaced every time a new wave of technology reaches the life...
From SEO to GEO: Why Pharma Marketing Needs a New Data Foundation
How Talking Medicines Is Positioned to Lead For more than a decade, healthcare marketers have lived in an SEO world -...
From Burnout to Balance – Building a Culture of Sustainable Wellbeing with PeopleVoice
Creating a Foundation for Long-Term Engagement Every company wants more than just a wellbeing program. They want a...
Barcelona Deep Tech Summit 2025: The Intersection of Science, AI, and Patient-Centred Innovation
The Intersection of Science, AI, and Patient-Centred Innovation This month, Roma English Owen, AVP Data Intelligence...
Predictive Planning: How DrugVoice Helps Pharma Teams Anticipate What Will Land with HCPs in 2026
Why Predictive Planning Matters Now As 2026 approaches, the pressure on Pharma and Agency teams to plan smarter has...
Predicting Change: How PeopleVoice Intelligence Helps Leaders Stay Ahead of Cultural Shifts
Seeing What’s Next Starts with Understanding Voice Every company evolves. Teams grow, priorities shift, and strategies...
Message Resonance: Turning HCP Voice into Measurable Intelligence
Why Resonance Matters Every campaign aims to connect with Healthcare Professionals (HCPs) in a way that changes...
Psychological Safety: The Hidden Foundation of Employee Wellbeing
Building a Culture Where People Feel Safe to Speak Up Employee wellbeing is no longer a “nice to have.” It is central...