Blog Posts
Great strategies start with understanding People. Explore our blogs for insights on HCP and Patient intelligence, workforce engagement, data science, and the latest industry news
From Measurement to Foresight: How Message Resonance Becomes Predictive HCP Intelligence
Why Pharma marketing must move beyond retrospective metrics to understand where HCP narratives are heading next. For...
Why DrugVoice Matters Now: Understanding What Doctors Are Really Viewing in the Age of Uncontrolled AI
AI Is Already Part of Clinical Practice A recent UK survey shows that one in four GPs are already using generative AI...
Message Resonance in Practice: The Top Talking Medicines Blogs of 2025
As 2025 comes to a close, one theme stands out in our conversations with customers: understanding how messages land...
Listening at Scale: Why Employee Intelligence Will Define People Strategy in 2026
As we close out 2025, one theme has become unmistakably clear. Employee voice is no longer a “nice to have.” It is a...
Top 5 Life Science Trends for 2026
The pace of change across life sciences continues to accelerate, and 2026 will represent a significant step forward in...
AI in Healthcare 2025: We’ve Only Just Begun
Written by: COO/CDO, Founder, Elizabeth Fairley The acceleration is real - but the transformation is going to be...
Bridging the Gap: How AI is Powering Smarter DTC Campaigns with HCP Analytics
More brands are investing in direct-to-consumer (DTC) marketing. But the ones making the biggest impact are using...
Why Message Resonance Matters: Turning Real-Life HCP Voice into Measurable Intelligence
Pharma invests heavily in marketing scientific information to HCPs, $23 billion to be more exact according to a report...
The New Competitive Advantage in Pharma Marketing: Measurement That Moves Minds and Scripts
Written by: COO/CDO, Founder, Elizabeth Fairley In today’s crowded, hyper-competitive pharmaceutical landscape,...
Strengthening Strategic Alignment: Using HCP Message Resonance and Analytics to Inform Brand Decisions
Why Strategic Alignment Matters Across the Brand Lifecycle In Pharma marketing, consistency is one of the hardest...
Build vs. Buy in the Age of AI: Why Purpose-Built Solutions Are Now Driving Revenue, Not Just Efficiency
For more than a decade, the build-versus-buy debate has surfaced every time a new wave of technology reaches the life...
From SEO to GEO: Why Pharma Marketing Needs a New Data Foundation
How Talking Medicines Is Positioned to Lead For more than a decade, healthcare marketers have lived in an SEO world -...