Blog Posts
Great strategies start with understanding People. Explore our blogs for insights on HCP and Patient intelligence, workforce engagement, data science, and the latest industry news
Jo Halliday Awarded MBE for Services to the Economy and Medical Innovation
Founder and CEO of Talking Medicines, Jo Halliday, has been awarded an MBE in the King’s Birthday Honours List June...
Has It Worked? Using AI in HCP Analytics to Measure Campaign Impact
Pharma marketers today are under increasing pressure to prove the impact of their campaigns. Traditional performance...
Why AI Experts Are Essential for Pharma & Healthcare Agencies Seeking Smarter Health Intelligence
In today’s data-saturated healthcare landscape, Pharma and Health Tech organizations are under immense pressure to...
Unlocking Congress Intelligence: Turning HCP Conversations into Strategic Advantage
In today’s fast-paced Pharma landscape, Medical Congresses are a goldmine of Healthcare Professional ("HCP")...
Talking Medicines at EIE25 and Tech Tour Growth Deeptech 2025: Showcasing AI Innovation in Pharma
Over two energising days in Edinburgh, Talking Medicines was honoured to take the stage at both EIE25 and the Tech...
Using Advanced Data Science & AI to Quantify HCP Alignment for Campaign Intelligence
What are HCPs really taking away from your messaging? How does their perception shift over time and how does that...
What’s New with the EU AI Act in 2025? Recalibration, Readiness & Reality Checks
Following the introduction and phased implementation of the EU AI Act, businesses across Europe—particularly those in...
Capturing HCP Signals at Congress through Advanced Data Science & AI
There is a mass of unstructured Real-World health related data surrounding every major healthcare Congress, some of...
Unlocking Potential: Women-Led Businesses, Export, and Growth in Scotland
It was a privilege for Talking Medicines to attend the Promoting Women-Led Businesses to Export Roundtable on 1st May...
Elevating KOL and DOL Impact with AI in Pharma Marketing
Key Opinion Leaders (KOLs) and Digital Opinion Leaders (DOLs) have long played influential roles in healthcare—from...
How Message Resonance Helps Prove HCP and Patient Message Impact
Why Resonance Matters Every campaign finds its audience. The real challenge in Life Sciences is proving that the...
From Agentic AI to Federated Learning: Key AI Innovations from GTC 2025
The NVIDIA GTC 2025 conference offered a front-row seat to the most transformative innovations in AI, and healthcare...