Blog Posts
Great strategies start with understanding People. Explore our blogs for insights on HCP and Patient intelligence, workforce engagement, data science, and the latest industry news
Elevating KOL and DOL Impact with AI in Pharma Marketing
Key Opinion Leaders (KOLs) and Digital Opinion Leaders (DOLs) have long played influential roles in healthcare—from...
How Message Resonance Helps Prove HCP and Patient Message Impact
Why Resonance Matters Every campaign finds its audience. The real challenge in Life Sciences is proving that the...
From Agentic AI to Federated Learning: Key AI Innovations from GTC 2025
The NVIDIA GTC 2025 conference offered a front-row seat to the most transformative innovations in AI, and healthcare...
Building Inclusive AI for Pharma Marketing – Key Takeaways from FemHealth Integrates
What’s Next for Women’s Health? Highlights from this year's FemHealth Integrates in Manchester Last week’s FemHealth...
Bridging Two Worlds: Entrepreneurial Lessons from Silicon Valley and Scotland
Written by Jo Halliday, CEO, Talking Medicines After spending the past three weeks in Silicon Valley, at Talking...
Navigating the EU AI Act: How the AI Pact Supports Businesses in Compliance and Innovation
The European Commission has launched the EU AI Act, the first comprehensive regulation governing artificial...
Beyond Boundaries: Scaling, Collaboration, and Gender Diversity in Leadership
Building a successful business in today’s fast-paced world requires vision, strategy, and the right support at every...
Talking Medicines West Coast US Expansion
Written by Jo Halliday, CEO, Talking Medicines Talking Medicines has taken a high-profile residency in Silicon Valley...
The Future of AI in Pharma Marketing: How Human Insight and AI Can Work Together
More than 80% of industry experts are already incorporating AI into their strategies, according to research by and for...
How AI in Pharma Marketing is Transforming Rare Disease Audience Insights
Rare disease communities face unique challenges that extend beyond patient care—challenges that are often overlooked...
Decoding Unstructured Data: AI in HCP & Patient Analytics
In Healthcare Marketing, understanding the nuanced perspectives of both Healthcare Professionals (HCPs) and Patients...
How Cutting-Edge Technology is Making AI Smarter and Affordable
Written by, Elizabeth Fairley, COO & CDO at Talking Medicines With NVIDIA losing over $600 billion in market...