What would you say if I told you that customer experience is not what you think it is? Customer Experience is about...
DrugVoice Blogs
Great strategies start with understanding People. Explore our DrugVoice blogs for insights on HCP and Patient intelligence, workforce engagement, data science, and the latest industry news.
Explosion of Social Media
How has the pandemic changed the social space? In recent years, the story of social media has been about cutting down....
Happiness vs Sentiment
What is Sentiment Analysis? Sentiment analysis can also be referred to as 'opinion mining' which is a natural language...
Talking Medicines Academic Paper 1 : Classifying Patient Voices
The team at Talking Medicines are delighted to have published an academic paper on the methodologies behind the...
Where Do Patients Hang Out?
Bankmycell, 2021 It is important we remember that patients are people... 48.2% of our worldwide population own a...
Gold vs Coal Through AI
The Value of AI According to one article, 'Masters in Data Analytics' written by Maryville university, "The world was...
What can Pharma learn from other sectors about measuring brand equity?
Marketing Excellence encompasses the actual delivery of promised benefits to the end-user. For the Pharma sector,...
The Impact of The Rise of Telehealth
The Covid-19 pandemic has rapidly progressed the innovation and uptake in the Telehealth space. Throughout this blog...
Deeper Human Connections with AI
If 86% of buyers are willing to pay more for a great customer experience, then it is even more important to...
The effect of self-diagnosis on patient outcomes
The internet is a wonderful place. You can find photos of places you want to visit, maps of your favourite mountain...
Is the pharma industry ready to listen directly to patients?
COO Elizabeth Fairley was recently interviewed by publisher Drug Discovery World on whether the pharmaceutical...
Why text mining in social could be a game changer for personalised medicine
The improvement of tools to access information about diseases and treatments as well as the development of social...