Why Pharma marketing must move beyond retrospective metrics to understand where HCP narratives are heading next. For...
TMLabs Blogs
Great strategies start with understanding People. Explore our TMLabs blogs for insights on HCP and Patient intelligence, workforce engagement, data science, and the latest industry news.
Top 5 Life Science Trends for 2026
The pace of change across life sciences continues to accelerate, and 2026 will represent a significant step forward in...
AI in Healthcare 2025: We’ve Only Just Begun
Written by: COO/CDO, Founder, Elizabeth Fairley The acceleration is real - but the transformation is going to be...
Bridging the Gap: How AI is Powering Smarter DTC Campaigns with HCP Analytics
More brands are investing in direct-to-consumer (DTC) marketing. But the ones making the biggest impact are using...
The New Competitive Advantage in Pharma Marketing: Measurement That Moves Minds and Scripts
Written by: COO/CDO, Founder, Elizabeth Fairley In today’s crowded, hyper-competitive pharmaceutical landscape,...
Build vs. Buy in the Age of AI: Why Purpose-Built Solutions Are Now Driving Revenue, Not Just Efficiency
For more than a decade, the build-versus-buy debate has surfaced every time a new wave of technology reaches the life...
From SEO to GEO: Why Pharma Marketing Needs a New Data Foundation
How Talking Medicines Is Positioned to Lead For more than a decade, healthcare marketers have lived in an SEO world -...
Barcelona Deep Tech Summit 2025: The Intersection of Science, AI, and Patient-Centred Innovation
The Intersection of Science, AI, and Patient-Centred Innovation This month, Roma English Owen, AVP Data Intelligence...
Why Manual Analysis Is Holding Pharma Marketers Back and How AI Can Help
Pharma brand teams are in the thick of 2026 planning. Budgets are tight, timelines are squeezed, and there’s more data...
From Metrics to Meaning: Using Advanced Data Science & AI in Pharma Marketing to Prove Campaign Impact
Pharma marketing teams are under increasing pressure to demonstrate measurable value. Traditional KPIs like...
Unlocking Opportunity and Responsibility: Insights from Barclays Health Elevate 2025
Written by Ellie Halliday, Senior Manager, Data Privacy & Compliance Barclays Health Elevate 2025 brought...
Why Life Sciences Needs More Than Off-the-Shelf AI
By Elizabeth Fairley, COO/CDO, Talking Medicines In the age of AI, it’s easy to get swept up in the hype. But for...