Resources

Use Cases:

New Frontiers: Harnessing Advanced Data Science to Understand the Impact of Medical Congresses on HCPs

Access the PDF Use Case.

Download

At a Glance

  • Enhanced Intelligence: Drug-GPT’s AI-driven analysis offers a comprehensive view of congress discussions.
  • Informed Decision-Making: Empower Med Comms agencies to provide end clients with actionable intelligence.
  • Robust Quality and Compliance Standards: High standards in quality and ethics.

Objective

Medical Comms agencies can harness the Advanced Data Science and AI capabilities of Talking Medicines Drug-GPT to unlock intelligence regarding Medical Congress events. The primary purpose is to deliver actionable insights to end clients, including:

  • Share of Voice Analysis: Measure and compare mentions of medicines by therapeutic use across competitive set.
  • Drivers of Conversational Themes: Identify key topics and emerging trends from discussions.
  • Topic and Sentiment Analysis: Understand topics and scientific discussions pre/during/post congress.
  • Longitudinal HCP Sentiment Tracking: Monitor HCP sentiment over time through curated data.

Drug-GPT Capabilities

Ingestion and curation of diverse 1st, 2nd and/or 3rd party data sources:

  • Raw data from the Medical Congress itself.
  • Unstructured Open and Closed Community Conversational data.

This data is curated with Advanced Data Science and AI technologies, enabling a deeper understanding of the impact of Medical Congresses on HCPs – through surfacing Persona Development, Audience Intelligence and Message Alignment. KPIs can be established and tracked over time with measurement.

Deliverables

Customer-Specific PPT Deck:

  • Tailored to answer specific end client questions.
  • Clear visual representation of key findings, insights, and trends.

Online access to Drug-GPT Platform:

  • Enables qualitative exploration of the curated dataset.
  • Provides reliable answers adhering to the highest standards of quality and compliance.

Conclusion

By integrating Drug-GPT, Med Comms agencies can elevate their congress analysis offerings, allowing them to understand the impact of Medical Congresses on HCPs – which adds significant value to end clients. By working across an annual program with Drug-GPT, the Med Comms agencies can maximize efficiency and effectiveness of their congress insights.

Contact Britt Gibson, Manager Global Customer Engagement, at [email protected].

Additional Insights