The Digital Patient

The Digital Patient

The rise of the digital patient has been encouraged by equipping patients with the confidence to manage their own health and care using their smartphones. Patients are encouraged to book online appointments, order prescriptions, access their records and manage their...
The First Social Intelligence Platform for Pharma

The First Social Intelligence Platform for Pharma

Patients are becoming more unified and organised with the help of advocacy groups and technology (Stadler, 2016). This has helped patients become an active and self-determining part of their own healthcare pathway (Rippon & Neilson, 2016) demonstrating how...
Excellence in Customer Marketing for Pharma

Excellence in Customer Marketing for Pharma

Pharma Marketing is experiencing an important change where Pharma approach is no longer centred solely on healthcare professionals & their prescribing decision making. Instead we have noticed a pivot where marketers are more interested in appealing to the patient....