Background:
PatientMetRx®, a solution from pioneering data tech company Talking Medicines specializing in data science and using its proprietary Drug-GPT™ across its suite of capabilities. They are the forefront of utilizing Conference topic tracking along with its unique proprietary index, known as Individual Indicator Index (III™). Used to evaluate the effectiveness of pharmaceutical companies’ strategies in engaging Healthcare Professionals (HCPs), Digital Opinion Leaders (DOLs), and Key Opinion Leaders (KOLs) pre/post/during Medical Conferences. This blog sheds light on how PatientMetRx® assists pharmaceutical clients in optimizing their influencer-driven campaigns.
The Challenge:
Pharmaceutical companies and their Agencies frequently collaborate with HCPs, DOLs, and KOLs to promote their products and innovations at Medical Conferences. These influencers play a pivotal role in shaping perceptions and driving engagement. However, quantifying their actual impact has traditionally been challenging. PatientMetRx® recognized the need for a reliable metric to assess and maximize influencer effectiveness.
The Solution:
PatientMetRx® scoring provides a comprehensive solution. By integrating data from various sources, including social media, attendee feedback, and post-event surveys, through thorough data science analysis the output from the models results in the tracking of topics at the Conference, along with seeing the results from the Individual Indicator Index (III™) which generates a holistic profile for each influencer both at an individual and aggregate level. This score encompasses reach, engagement, credibility, and alignment with the pharmaceutical company’s messaging.
How It Works:
- Influencer Profiling: Use III™ powered by Drug-GPT™ to assign a score to each influencer based on measuring agreement between statements of interest (aligned to client goals) and real-world conversations.
- Comparative Analysis: The III™ not only quantifies individual influencer performance but also allows for side-by-side comparisons. Pharmaceutical clients can identify top-performing influencers and areas for improvement.
- Actionable Insights: PatientMetRx® delivers actionable insights to clients through its conference tracker, helping them refine their influencer engagement strategies for future Medical Conferences. This can be tracked over time pre and post Conference to build an ongoing metric scorecard.
Benefits:
- Precision Measurement: Our Medical Conference Tracker and III™ offers pharmaceutical companies a fast, precise, and data-driven means of assessing the impact of HCPs, DOLs, and KOLs pre/post Medical Conferences.
- Improved ROI: By identifying the most effective influencers and optimizing engagement strategies, pharmaceutical clients can maximize their return on investment.
- Strategic Planning: Armed with comprehensive influencer data, companies can strategically plan their future conference engagements, aligning with their overall marketing objectives.
Conclusion:
Using the tracking analysis with III™ transforms the way pharmaceutical companies evaluate the influence of HCPs, DOLs, and KOLs at Medical Conferences. By leveraging the tracking and proprietary III™, clients can make informed decisions, enhance influencer strategies, and drive better results in the competitive healthcare landscape. To get started get in touch and we can be up and running in days for your analysis.
