Deeper Human Connections with AI

Deeper Human Connections with AI

If 86% of buyers are willing to pay more for a great customer experience, then it is even more important to understand the voice of the customer. Therefore, 44% of corporations now operate voice of the customer programs to driver customer experience and innovation....
Patient Confidence Starts with Trust

Patient Confidence Starts with Trust

Trust is central to all human relationships and, in the context of a setting characterised by vulnerability such as in a clinical consultation, may be considered as the belief of the individual placing their trust that the trustee will care for their best interests....
Real World Patient Data is Transforming Healthcare

Real World Patient Data is Transforming Healthcare

In randomised control trials (RCTs), the acknowledged backbone of the Pharmaceutical Industry, populations of patients are carefully selected and homogenised in one or several respects to minimise allocation bias, and are then treated separately in one aspect of their...
The Role of Big Data in Medicine

The Role of Big Data in Medicine

Pharmaceutical companies are making a conscious decision to embrace digitalization and and the information revolution. This is because of the direct patient benefit from adopting data-driven approaches to research. The technology now has the potential to transform...
The importance of listening to patient need

The importance of listening to patient need

The topic of feasibility of MedTech in the developing world and whether it can be a sustainable model is incredibly important, especially when it comes to understanding the patient. For example: Understanding and appreciating the cultural barriers of patients. Are...