Let’s Talk Medicines
Great ideas often come from a great conversation, the Talking Medicines blog site is a place where you can find the latest thinking and trends in pharma marketing and data
Happiness vs Sentiment
What is Sentiment Analysis? Sentiment analysis can also be referred to as 'opinion mining' which is a natural language processing technique used to...
Talking Medicines Academic Paper 1 : Classifying Patient Voices
The team at Talking Medicines are delighted to have published an academic paper on the methodologies behind the classification of the patient voice...
Where Do Patients Hang Out?
Bankmycell, 2021 It is important we remember that patients are people... 48.2% of our worldwide population own a smartphone. Roughly 3.46...
Gold vs Coal Through AI
The Value of AI According to one article, 'Masters in Data Analytics' written by Maryville university, "The world was entrenched in big data before...
Regulatory & Compliance at Talking Medicines
Overview At Talking Medicines, we understand how regulated the pharmaceutical industry is, and understand that within the industry there are many...
What can Pharma learn from other sectors about measuring brand equity?
Marketing Excellence encompasses the actual delivery of promised benefits to the end-user. For the Pharma sector, regulation has largely prevented...