Why is it so hard to engage in mobile health?

Why is it so hard to engage in mobile health?

Why is it so hard to engage in mobile health? We all know that there is an established need for health Apps with over 70% of people taking a prescribed medicine at any time (Talking Medicines 2017), health is an everyday problem for you & I. If you turn on the...
Bolder moves in Digital Health

Bolder moves in Digital Health

Does there need to be bolder moves in digital health? Big players are investing and developing solutions outside of the traditional pharma business model as changes in the healthcare ecosystem push innovation & change. There has been an ever increasing investment...
Real world consumer segmentation

Real world consumer segmentation

As its brand planning season in the Pharmaceutical world it is a useful time to reflect on how this process can be used to deliver a “patient centric” orientation. Do you have adequate knowledge of the patient? Consumer segmentation can inform on patient...
Medsmart® celebrates NHS turning 70 today!

Medsmart® celebrates NHS turning 70 today!

Medsmart® celebrates NHS turning 70 today! “The collective principle asserts that…no society can legitimately call itself civilised if a sick person is denied medical aid because of lack of means.” – Aneurin Bevan (1) The NHS, created on the 5th of July 1948 was...
Unlocking Ambition award recognises Medsmart®

Unlocking Ambition award recognises Medsmart®

Talking Medicines, a Glasgow based data tech company providing real world medicines insight to Pharmaceutical Companies, are over the moon to have been awarded a place on the Unlocking Ambition program sponsored by the Scottish Government as part of the £4M fund...